Stance Takes the Store Experience to a New Level with Mobile Self-Checkout Powered by Moltin

Innovative apparel retailer allows customers to skip the lines and check out using their smartphones — no app required

BOSTON & SAN CLEMENTE, Calif.--()--Moltin and Stance today announced that Stance is the first retailer to offer a self-checkout solution that allows customers to completely skip lines and kiosks and check out on their smartphone, no app download required. The solution was built with Moltin’s API-first commerce platform and was deployed in Stance stores this week. When shopping in a Stance store, a customer simply navigates to a short URL from their phone where they can scan the barcodes on product tags and check out using Apple Pay, Google Pay or a credit card.

Unlike other self-checkout solutions that require consumers to download an app, the Moltin-based solution deployed by Stance is a browser-based, progressive web application that is optimized for mobile. It is designed to behave like an app, but since it is browser based, it provides the ease of an ecommerce checkout experience in a physical store. To see the Stance self-checkout solution in action, watch this video.

“We are really excited to be at the forefront of the retail experience by offering a truly hassle-free self-checkout experience in our stores,” said Paul Zaengle, executive vice president of direct to consumer at Stance. “People don’t want to wait in line, and they don’t want to download an app to avoid a line either. This solution combines the richness of a physical retail store visit with the convenience of ecommerce to give our guests the best experience possible. We believe it will raise the bar in terms of what customers will come to expect from retailers. Moltin was able to develop and deploy this solution in less than two months, which is a testament to the power of its API platform.”

On the backend, Moltin’s APIs are submitting product information to the application, creating the cart, adding products and processing the checkout. Moltin’s API backend allows the solution to integrate seamlessly with Stance’s existing infrastructure, including their KWI POS system and Stripe payments stack.

Moltin will make the solution available to all customers as a reference application that can be customized to unique needs. Moltin’s APIs can connect to existing catalogs, payment gateways and POS systems, allowing retailers to manage store catalogs, inventory and order processing with their existing systems if desired.

“We’re extremely excited to partner with Stance on this initiative. As a brand defined by its creativity and technical innovation, it’s no surprise that Stance wanted to push the boundaries of traditional commerce by making self-checkout as simple as possible for its customers,” said Jamus Driscoll, CEO of Moltin. “It’s a great example of the types of innovative experiences enabled by Moltin. It’s proof that cutting-edge solutions are not only for those with massive resources and footprints – the future is accessible to everyone.”

About Moltin

Moltin is an API-first digital commerce platform that enables retailers and brands to embed commerce into any channel, device or experience. Also known as “headless commerce,” Moltin’s APIs connect all the components of a commerce system and enable retailers to deliver holistic experiences to consumers wherever they interact with the brand, including interactive digital displays, social media, smart televisions, video games and any other web-enabled touchpoint. Moltin combines an extremely flexible set of APIs, developer toolkits and pre-built applications that make commerce development fast and easy, enabling retailers to pursue an innovation agenda with speed and confidence. Learn more at

About Stance

Embracing “The Uncommon Thread” as its mantra, Stance turned one of the world’s most boring accessories into its most exciting in just a few short years. Stance’s founders saw a category that had been ignored, taken for granted, looked over, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group called the ‘Punks & Poets.’ And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 60 countries and has been named the Official Sock of the NBA and of Major League Baseball, where it is worn by all players on-field in every game. To learn more about Stance, visit and follow along @stancesocks on Instagram and @stance on Twitter and Facebook.


Matter Communications, Inc. for Moltin
Mckenzie Mayer, 617-874-5821

Release Summary

Moltin and Stance announce the first self-checkout that allows customers to skip the lines and check out using their smartphones — no app required.


Matter Communications, Inc. for Moltin
Mckenzie Mayer, 617-874-5821