WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Safeway supermarkets recently added Agroposta non-carbonated, all-natural, ready-to-drink beverages to its shelves. In the distribution deal secured by Product Launchers, Agroposta’s exclusive U.S. importer, Safeway now carries three of the company’s six flavors--raspberry, lemon and mint--in 160 of its Northern California stores.
With only three ingredients—flower/fruit, water and a touch of sugar—Agroposta is billed as an all-natural, guilt-free summer beverage. Each 250ml bottle has only 45-60 calories and is made from 100% pure farmed ingredients with no preservatives, additives or artificial colors.
The family-owned, Croatian beverages company prides itself on its handpicked, organic and locally sourced ingredients, harvested by farmers in all three of Croatia’s climate regions: Mediterranean, mountain and continental. No machinery is used in the production of Agroposta’s drinks; all flowers and plants are hand squeezed (to preserve the integrity and authentic taste) using a traditional Croatian recipe.
“We educate farmers on the fruits’ and plants’ phenology [life cycle of plants] to ensure they are picked at the optimal time--when they are at their most ripe and flavorful. Some have only a two-day picking window and we get drinks bottled within 12-24 hours of being harvested,” explains Pavle Svaic, founder of Agroposta.
In addition to traditional flavors, such as the raspberry, lemon and mint (a spearmint native to the Mediterranean region) available in Safeway stores, Agroposta is also available in elderflower and lavender and is the only commercial producer of a sage flower ready-to-drink beverage.
“We only use pure lemons, not hybrids, for an authentic lemon flavor. We use the only edible lavender plant, so it's not too perfume-y, but subtle, light and refreshing,” says Svaic. “Further, we pride ourselves on our commitment and dedication to sustainability and ecology in all of our processes to ensure we leave our pristine wilderness pristine for the next generation. Best practices are implemented to ensure that we pick just enough not to harm the plant, appreciate other wildlife, don’t litter and pick only what we will use. All plant and fruit leftovers are recycled--even raspberry seeds are sold off and used as the basis of sunscreen.”