WILMINGTON, Del.--(BUSINESS WIRE)--INVISTA, owner of the LYCRA® brand, has launched a new version of its popular LYCRA® T400® fiber with enhanced sustainability. LYCRA® T400® fiber with EcoMade technology is made in part from a combination of recycled materials such as PET bottles diverted from landfills, and renewable plant-based materials. This innovation will appeal to members of the apparel value chain interested in developing more sustainable denim and wovens collections.
The original LYCRA® T400® fiber is the building block for a number of the brand’s popular stretch denim concepts including LYCRA® dualFX®, LYCRA® XFIT, and LYCRA® TOUGH MAX™ technologies. LYCRA® T400® EcoMade fiber offers the same benefits of lasting comfort, fit and performance as the original, but with the value-added offer of sustainability.
“We’re excited to introduce LYCRA® T400® EcoMade technology to show visitors,” said Jean Hegedus, INVISTA Apparel & Advanced Textiles’ global segment leader for denim. “It can be paired with sustainable rigid fiber offerings such as BCI cotton, TENCEL™ lyocell, or others, so brands and retailers can amplify their eco-friendly message to consumers.”
Visitors to Kingpins are invited to attend a free seminar presented by Hegedus on Wednesday, June 6 at 1:30 pm. “High Stretch, Low Stretch, Bi-Stretch, Go stretch” offers a framework for evaluating different LYCRA® fiber innovations for denim. It will help brands and retailers select the best stretch fabrics for the types of jeans they’re designing.
To learn more about LYCRA® fiber with EcoMade technology and other cutting-edge INVISTA Apparel & Advanced Textiles innovations for denim, visit www.connect.LYCRA.com, or the brand’s booth at Kingpins New York.
Kingpins New York, which is co-sponsored by the LYCRA® brand, takes place in New York City from June 6-7 at Pier 36 – Basketball City, 299 South Street. Admission to the Kingpins show is by invitation only. Additional show information is available online at http://www.kingpinsshow.com/new-york.
With leading brands including LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.
LYCRA®, T400®, dualFX® and TOUGH MAX™ are trademarks of INVISTA.