SANTA MONICA, Calif.--(BUSINESS WIRE)--GumGum Sports, the leader in sports media valuation powered by computer vision technology, today announced the much-anticipated launch of its NHL Scoreboard, a first-of-its-kind, near real-time online social benchmarking platform, providing sports teams and brands visibility into the value generated to sponsors from each NHL team’s social media accounts. GumGum Sports’ NHL Scoreboard will start in conjunction with the league’s 2018-19 season, and follows in the footsteps of the brand’s NBA Scoreboard, which in the first year of jersey patch sponsorships found that 81 percent of the patch’s media value came from social versus TV game broadcasts. Similar to the NBA product, NHL Scoreboard is a social media value benchmarking tool for teams and brands across the NHL filtered by sponsor, team or placement.
NHL Scoreboard gives a taste of what GumGum Sports offers its premium clients. Premium clients are able to capture not just the sponsor value from team-owned accounts but from the long tail of social (as well as TV and streaming). GumGum Sports is able to scan all of social media -- not just team-owned official channels -- to surface and unlock greater sponsor exposures. This means brands, teams, and leagues get a more accurate and complete gauge of social media value (as much as 90 percent of the total social media value).
“At Maple Leaf Sports & Entertainment, we build partner-first solutions that deliver on our partners’ business objectives, leveraging the power of our wide reach, relevancy and engagement-driven programming to provide value for our passionate fans across the nation,” said Jeff Deline, senior vice president, global partnerships, media and merchandise at Maple Leaf Sports & Entertainment. “We look to prove the success of these partnerships and always stay at the forefront of technological innovation to help our partners measure, evaluate, and grow their programs across the Raptors, Maple Leafs, and Toronto FC. GumGum Sports offers us a model to substantiate the impact of our partnerships and compare program results against their objectives. Together, we’ll seek to add further value to our programs and to help brands understand the power of partnering with teams.”
GumGum Sports provides media valuation services across the NBA, NFL, NHL, MLB, MLS, EPL, MMA as well as Stadium, a new, multi-platform sports network. Using advanced computer vision technology – not just logo detection – GumGum Sports scans both team-owned and non-owned accounts through the long tail of social media and provides social media valuation metrics. To access GumGum Sports Scoreboard, visit http://bit.ly/nhlscoreboard and sign up.
About GumGum Sports
GumGum Sports is a division of GumGum that leverages GumGum’s computer vision technology to help brands, agencies and rights holders go Beyond the Broadcast™ to capture the full media value of sports sponsorships that include visible signage across television and social media. By analyzing live broadcasts, social media and digital streaming, GumGum Sports provides accurate, timely and comprehensive media valuations. They enable rights holders to retain and grow partner revenue and give sponsors the ability to track and optimize media value across a portfolio of sponsorships.