BOSTON--(BUSINESS WIRE)--BookingBug, the world’s leading Time-as-a-Service™ (TaaS) platform with intelligent appointment scheduling, queuing and event management capabilities, today announced the results of its second annual Modern Retail Banking Report. BookingBug surveyed 2,000 financial consumers in the U.S. and the U.K. to gain a deeper understanding of their behaviors and opinions on modern banking. The research exposes a wide disparity between how consumers prefer to conduct their banking – whether through physical branches, online applications or a hybrid interaction of both – and outlines key tactics for banks to implement to stay competitive.
BookingBug’s survey findings also point to an overarching trend for today’s consumers: Similar to other industries, financial consumers expect to have the freedom to decide how to do their banking. This trend, defined as the “Democratization of Banking,” illustrates how critical it is for today’s financial institutions to remain nimble enough to ensure a customized journey based on individual preferences and the need to improve engagement across all channels. With consumers having more options than ever when it comes to managing their finances, the survey identifies four recommendations that the banking industry should implement in the near future:
Service Consistency: Consumers expect, and are not always
receiving, a consistent, high level of service across all their
touchpoints with the bank; whether it is at the branch, online, via a
mobile app or over the phone. In both the U.S. and the U.K., the
survey found a continued preference toward online banking versus
visiting a physical branch.
- 73 percent of U.S. consumers use online channels when conducting banking, compared to 84 percent of U.K. consumers.
- 52 percent of U.S. consumers prefer an omnichannel experience, researching financial services online and purchasing in-branch, compared to 43 percent of U.K. consumers.
In-branch Experience: Although branch traffic has decreased due
to online options, branches are an increasingly valuable asset for
upsell opportunities and as a place to establish consumer trust:
- Banks have recognized this and have taken steps to make branches more inviting. Overall, consumers rated their branch experiences higher in 2018 compared to last year’s study.
- When it comes to driving more branch visits, the findings differed by country. The U.S. market considered staff knowledge and availability the highest value, while the U.K. market placed the most value on less time standing in line and easier access to branches.
- Allowing customers to schedule appointments is a must. The research shows that 59 percent of respondents in the U.S., and 61 percent in the U.K., are interested in setting up an appointment before they visit.
Events: Hosting events at bank branches are a powerful, yet
underused, way to connect with customers and build an engaged
- The survey found that only a small number of consumers have been invited to an event at a bank over the past year – 14 percent in the U.S. and only 7 percent in the U.K.
- However, 82 percent of U.S. respondents said that they would be open to attending an event at a bank, while 88 percent of U.K. respondents said that they would.
Education: Established banks are losing market share to fintech
competitors who are offering robust and innovative banking services:
- Banks can differentiate themselves by providing education and guidance to help consumers make the best decisions and increase market share.
- Banks should consider implementing online portals to deliver educational opportunities. When coupled with in-branch events, this will make it easier for consumers to increase their financial knowledge, resulting in less of a drain on staff resources.
“It’s clear that today’s consumers have different expectations and more choices than ever when it comes to banking,” said Glenn Shoosmith, CEO, BookingBug. “In this shifting landscape, banks must find alternate ways to deliver value and provide the best experience possible, both online and in person. By offering scheduled experiences, such as one-to-one appointments and community events, as well as leveraging data to ensure customers have a seamless journey across all channels, banks will create profitable customer engagements and maximize each opportunity.”
Ultimately, the best way for banks to adjust to the freedom and power held by consumers is to develop a sense of confidence and trust. Consumers should trust that their banking experience will be seamless, trust that they can easily schedule an appointment for a time that is convenient for them and have confidence that they will be counseled on how best to handle financial planning. When this trust is established, consumers will be more loyal and less likely to seek alternate providers.
To learn more about the survey findings, join BookingBug’s Modern Banking Research Webinar taking place on June 12, 2018 at 11 am EDT. BookingBug executives will discuss recommendations based on insights from the research and offer an interactive Q&A session.
To read the research in its entirety, download the full report here.
This study surveyed 2,000 consumers in the U.S. and the U.K., ages 16 to 66+. The respondents were an even split between male and female consumers. The online survey was designed by Market Measures, a bespoke market research agency.
BookingBug is an enterprise Time-as-a-Service (TaaS) platform™ with intelligent appointment scheduling, queuing and event management capabilities used by some of the world’s largest banks, retailers and government agencies. It is the first company to offer a single, versatile platform that supports a range of time-driven customer and workforce needs to drive attraction, engagement and retention that results in profitable customer relationships.
Brands use BookingBug to create secure, data-driven and integrated experiences for the entire customer lifecycle. From online to in-store, BookingBug bridges the gaps in the customer experience by helping organizations simplify scheduling, while maximizing staff and resource utilization. Through BookingBug’s business intelligence capabilities, brands are also able to gain a consistent view of data and gain new insights to support improved business decisions.
BookingBug is used by brands like U.S. Bank, John Lewis, Yorkshire Building Society, Oriental Bank, LEGO and the UK Government to manage tens of millions of customer engagements annually. It is partners with companies including Salesforce, Oracle and Microsoft. Deloitte and The Financial Times recently recognized BookingBug for its rapid growth and scale, naming it one of the fastest growing companies in the world.
For more information, please visit www.bookingbug.com.