SPOKANE, Wash.--(BUSINESS WIRE)--URM Stores, Inc. is excited to announce the launch of their first exclusive product brand, Merchant’s Craft. Merchant’s Craft is a new brand of beverage products that will replace Western Family brand soda, sparkling water and mixers at all locally-owned, independent grocery stores throughout the Northwest.
The official launch date for Merchant’s Craft is June 1, 2018, though the products will be available at some retail stores as early Memorial Day Weekend.
With unique regional flavors created specifically for our Northwest customers, URM Stores, Inc believes Merchant’s Craft will elevate the concept of store-brand products to a level that meets or exceeds the national brands.
Their Signature Collection of pop flavors include Wild Huckleberry, Doc Merchant, Mountain Splash, and an exclusive original flavor, Fizzle Berry.
Merchant's Craft also comes in all thirteen traditional flavors of pop. A full lineup of sparkling water flavors and mixers will be released as well in the coming months.
“From package designs to marketing strategy to the uniquely Northwest flavors we’ve created, we are confident Merchant’s Craft is well positioned and will stand out in the soft drink aisle. URM has been serving our local Northwest store owners for over 97 years. What’s more Northwest than a brand that is created and produced here and sold exclusively at locally owned Northwest grocery stores?” said C.J. VanWetten, Exclusive Brands Manager, URM Stores Inc.
URM Stores, Inc is the third largest private employer in Spokane County and one of the last independent grocery distributor co-ops in operation in the nation.