Steve Madden Selects MMP’s INCITE Platform to “Step-Up” Empowerment of Front Line Associates & Impact the In-Store Experience

NEW YORK--()--Multimedia Plus, (http://www.multimediaplus.com) creators of INCITE, an app-based communications platform for the frontline to improve performance, is pleased to announce it has been selected by Steve Madden, leaders in fashion-forward footwear. The platform will deliver communications and training to its retail locations in the United States.

INCITE provides sales associates with ongoing, day-to-day updates and offensive skill-building and brand strategies required in today’s fast-paced world of in-store retail. Key areas include: product knowledge, new up-selling and cross-selling opportunities, problem-solving techniques, professional and management development, the latest corporate announcements, and other communications. The platform will include signature features such as video without streaming, a fully branded experience, drag-and-drop publishing, and real-time results.

"Technology in the retail industry is changing rapidly, yet exceeding customer expectations never goes out of style. This program will help Steve Madden’s team put their best foot forward by focusing on an enhanced in-store experience with passionate sales associates who have intimate knowledge of products and drive engagement on the selling floor. We are thrilled to be working with a legendary brand that has a tremendous loyal and excited following," says David Harouche, Founder, CEO and CTO of Multimedia Plus.

The communications modules of INCITE will fully immerse associates with branded, highly engaging video that brings brands and products to life, while verifying employees' interaction with content and providing KPI-driven training and communications data. Proprietary analytics tools identify, by employee areas of improvement and opportunities to reward.

“With INCITE, sales associates become true ambassadors. They are excited and motivated to own their own personalized development and are able to build long-term relationships with customers. Field leaders own their teams' engagement and progress. This program is in keeping with our continued dedication to provide a stellar customer experience,” comments Stuart Fishman, SVP Retail Operations.

ABOUT MULTIMEDIA PLUS
Multimedia Plus is transforming the way brands engage globally with app based communications for the frontline to improve performance. MMP’s proprietary technology platform, INCITE powered by QuizScore®, ensures performance and execution of company strategies – where it counts – with customers. The company’s programs are being used by brands globally in 22 countries.

Contacts

Media:
For Multimedia Plus
Nataly Blumberg, 516-859-6665
natalyb@nbcommunications.net

Release Summary

Steve Madden selects MMP's INCITE platform to "step-up" empowerment of front line associates & impact the in-store experience

Contacts

Media:
For Multimedia Plus
Nataly Blumberg, 516-859-6665
natalyb@nbcommunications.net