NEW YORK--(BUSINESS WIRE)--Monetate, the worldwide leader in personalization, today named Dave Swarthout as its Data Protection Officer. In this role, Swarthout will continue to lead Monetate’s legal team in addition to driving GDPR training and global compliance measures throughout the organization – an initiative that he has been managing since 2016.
Swarthout joined Monetate as its Vice President, General Counsel in October 2014 – a role he will continue to hold in addition to this new designation. Through his deep understanding of Monetate’s products and services, strategic partners and impressive client roster, Swarthout has been integral in navigating the company through legal, regulatory and compliance matters in the U.S. and abroad, including securing Monetate’s EU-U.S. Privacy Shield certification in August 2016.
“As a company that helps brands leverage and analyze key data points to inform business decisions, we are dedicated to protecting personal and consumer information – not only for our clients and their customers, but also for our own employees,” said David Brussin, Monetate Founder, Chairman and Chief Product Officer. “Dave’s leadership and expertise in data privacy and security best practices make him an invaluable asset to our organization, particularly as we continue to embrace the GDPR-driven era.”
With 17 years of experience as a practicing attorney handling both U.S. domestic and foreign matters, Swarthout also holds several data privacy certifications, including Certified Information Privacy Professional/Europe, Certified Information Privacy Professional/U.S. and Certified Information Privacy Manager. He has also been designated by the International Association of Privacy Professionals as a Fellow of Information Privacy. He has been a member of the IAPP since 2015 and is based out of Monetate’s Palo Alto office.
“With the true impact of the GDPR only just beginning, it’s an incredibly exciting time for the world of data protection and regulation,” added Swarthout. “I’m extremely grateful to the team at Monetate for the opportunity to lead our GDPR efforts and ensure that we continue to provide our clients with a platform that enables global compliance and will protect their mission-critical data.”
In addition to developing internal GDPR best practices, Monetate has also created several compliance resources for those impacted by the new regulation, including a dedicated blog on advice for marketers.
Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create experiences with improved relevance for every customer, increasing their engagement and boosting business outcomes.
The Monetate Intelligent Personalization Engine makes it easy to test and optimize, segment and target, recommend products, and even create true 1-to-1 experiences. With all this in one solution, marketers have the flexibility to leverage proven approaches to personalize the customer experience across web, email, mobile apps, in-store and other touch points for all aspects of the customers’ experience with your brand.
The most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences, Monetate’s platform is:
- Open, so you can use all of your data wherever it sits, push a decision to any touchpoint, and pull the results back into your data/analytics infrastructure
- Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows
- Simple, making it easy to increase the relevance of offers, creative, and products you put in front of your customers
- Powered by artificial intelligence, giving you the power to operate at 1-to-1 scale, for real
Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg, Timberland, Carnival, The North Face, and hundreds of other market leaders.