NEW YORK--(BUSINESS WIRE)--GBH Insights, a leading market research and custom analytics firm, today announced the appointments of Javier Flaim and Jeremy Korst to its Advisory Board. Mr. Flaim, who most recently served as CEO of clean technology platform Recyclebank, brings significant marketing innovation and research expertise to the team. Mr. Korst is an acclaimed technology executive who has held prominent roles at Microsoft and T-Mobile.
“We are absolutely delighted that Javier and Jeremy agreed to join the GBH Advisory Board,” said Jon Greenwood, Co-Founder and CEO. “GBH continues its robust global growth as a true innovator in its approach to customer-centric business intelligence. As such, we require a set of visionary advisors who have applied marketing sciences methodologies at leading-edge companies and who understand the competitive advantage that GBH’s academic-driven customer-focused research provides to its clients.”
“GBH’s ability to attract such talented and accomplished executives as Jeremy and Javier to its Board validates our approach of integrating survey and transactional data, and employing advanced analytics to help our clients optimize against predicted customer behaviors,” said Professor Eric Bradlow, Chairperson, Wharton Marketing Department and GBH Co-Founder and Chief Research Officer. Bradlow added that “Jeremy and Javier will play a significant role in helping guide GBH’s continued growth for years to come.”
Mr. Korst has significant experience in leveraging market intelligence and advanced analytics to drive company strategy. Korst was most recently Executive Vice President and Chief Marketing Officer of Avalara, a quickly growing B2B SaaS company. Prior to joining Avalara, Korst was General Manager of Microsoft’s Windows & Devices marketing group, responsible for the worldwide marketing and sales of Windows to consumers, businesses, and governments. He and his team lead the highly successful global launch of Windows 10, driving the quickest adoption of a new version of Windows ever. Korst has also held leadership positions in marketing, product management and finance at T-Mobile, AT&T Wireless, Standard & Poor’s and PricewaterhouseCoopers. Korst serves on several company and university boards, including the Executive Board at the Wharton School.
Before joining Recyclebank, Mr. Flaim was Partner and Executive Vice President of Innovation at Maddock Douglas, an innovation consulting firm, where he was responsible for helping both Fortune 50 and startup organizations develop and launch industry-changing products and services. Flaim joined Maddock Douglas when it acquired Markitecture, where he served as CEO. Previously, Flaim held leadership positions at Hill Holliday Advertising and Yankelovich/Copernicus where he developed a keen interest in understanding consumer behavior and behavioral economics through state-of-the-science qualitative and quantitative market research methods.
Research mission statement:
At GBH we have a unique blend of industry and academic research expertise, plus Wall Street experience, to help guide institutional investors, private equity, and corporations through the confusion of today’s evolving technology landscape. Our proprietary research model blends: 1) industry knowledge, 2) broad research expertise, and 3) proprietary data analytics which we leverage to better understand trends that can benefit or harm companies in both the near-term and long-term. Our differentiated ecosystem touches masses of consumers, technology experts, IT managers, C-level executives, and other decision makers. GBH’s research enables our clients to decipher the noise in the marketplace and make better informed decisions.