CHICAGO--(BUSINESS WIRE)--IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has been named a “Strong Performer” by Forrester Research Inc. in the independent analyst firm’s “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018” report and received the highest score possible in the Unified Measurement offering criterion. Forrester evaluated eight top marketing measurement and optimization solutions vendors against 34 criteria based on the companies’ current offerings, strategy and market presence.
The Forrester report found that IRI “has built on its heritage as a strong strategic partner and data provider to the consumer packaged goods (CPG) and retail industries by adding a strong technology foundation to its impressive data assets and industry expertise.” The report goes on to say that IRI moved into the Strong Performer category because of “improvements in the integration of its traditional mix modeling, IRI Lift™ attribution tool and IRI Liquid Data® platform.” The report concludes, “IRI belongs on the short list of any firm (in the CPG) industry looking to increase the sophistication of its use of analytics across its business.”
An IRI client quoted in the report also praised IRI’s balance of services and technology, telling the research firm, “I can dig into Liquid Data to find the story and tap its experts to dig deeper.”
Krishnakumar (KK) Davey, president of Strategic Analytics for IRI, said, “As one of the original innovators in big data and big data analytics, IRI offers data, analytics and insights that help our clients find meaningful growth. We are proud to be listed among the strong performers in marketing measurement and optimization solutions — including our highest score possible in unified measurement — and are grateful to our clients, who have trusted us as their strategic partner. We are continuing to make investments in artificial intelligence and machine learning to help our clients make smarter and better marketing spend decisions faster.”
Nishat Mehta, president of IRI’s Media Center of Excellence, said, “At IRI, innovation is in our DNA, and we are continually evaluating ways to enhance our technologies and services to help our clients become relentlessly relevant with their consumers. We are uniquely positioned to offer a 360-degree view of the consumer, enabling us to help advertisers, their agencies and our media partners better plan, target, activate, measure and optimize campaigns based on the media consumers see and the products they purchase.”
A complimentary copy of “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018” report is available to download here.
About the IRI Partner Ecosystem:
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets, and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Data Plus Math, Experian, GfK, Gigwalk, Ipsos, Mastercard Advisors, MaxPoint, Omnicom, Oracle, Pinterest, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant, Yieldbot and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.