NEW YORK--(BUSINESS WIRE)--Unified, the leading provider of transparent social advertising data, analysis and services, today announced the addition of YouTube to its social advertising intelligence platform. The integration of YouTube into the Unified platform now enables marketers to track their social performance ad spend across YouTube and six other social channels in one, easy-to-access dashboard, providing increased transparency, access and control over their entire social investment portfolios.
“Historically, many marketers have considered YouTube part of their programmatic strategy, not their social portfolio, but this is shifting as video continues to dominate social,” said Jason Beckerman, Unified CEO and Co-Founder. “This past year, YouTube's annual growth rate was nearly twice as fast as Facebook's. Unified’s goal is to empower marketers with unparalleled transparency and control over their social investments, and YouTube needs to be a part of the consideration set. Without it, marketers are not getting a complete view of their social advertising performance, and are subsequently making decisions based on incomplete information, potentially losing money on their investments.”
Once clients connect their YouTube accounts to the Unified platform, they will have immediate access to the new integration. Users can easily on-board their accounts, track pacing, monitor KPIs and access performance reports for YouTube in comparison to their activity on Facebook, Twitter, Instagram, Snapchat, Pinterest and LinkedIn. This comprehensive view allows for deeper analysis, comparison and effortless identification of the highest performing channels across all campaigns. Furthermore, users will be able to view their YouTube performance data in comparison to the Unified Platform’s nearly $4 billion of benchmark data. Clients can also leverage Unified’s industry-leading Advertising Services team to manage YouTube investments within the channel.
To learn more about Unfied’s YouTube integration, please visit www.unified.com.
Unified helps marketers make informed and impactful decisions with the industry’s only business intelligence platform purposely designed for social advertising. With experience collecting and enriching nearly $4 billion of social investment data, Unified is passionate about providing Fortune 2000 brands and agencies greater transparency into their many teams, tools and strategies. The Unified Platform and service teams are specifically built to ensure data quality, optimize investments and answer critical business questions. Unified has offices in Austin, New York City, San Francisco and Los Angeles.