BOSTON--(BUSINESS WIRE)--Decibel, the leader in digital experience intelligence innovation for enterprise businesses, today announced it has been included on the list of Cool Vendors in Personalization report by Gartner, Inc. The report evaluates interesting, new and innovative vendors in digital marketing and commerce that are making personalization a vital component of their products and services, as customer experience is core to competitive relevance.
Decibel offers marketing leaders diagnostic data and deeper insight into customer motivation to inform customer experience and optimize user experience on websites and apps. Marketers seeking to understand what content drives engagement can use Decibel’s Digital Experience Intelligence platform to evaluate elements on their page based on mouse interactions, which may occur outside of “clickable” elements, and inform strategies for personalizing the content even further. Decibel’s platform can also be integrated with split testing, voice of the customer and personalization platforms, providing marketers with the ability to put real-time interaction data to use on their websites and apps.
“We believe our inclusion in the Cool Vendor report by Gartner validates our mission to enable brands to unlock the power of digital experience intelligence to improve business performance,” said Ben Harris, CEO and co-founder, Decibel. “The empowered consumer who interacts with a plethora of channels and devices every day requires marketers to deliver a flawless, personalized and relevant experience. Our platform arms marketers with the intelligence required to make that flawless experience happen.”
Gartner, Cool Vendors in Personalization, 4 May 2018
Decibel provides real-time intelligence that enables businesses to measure and improve online customer experiences – at scale.
Pioneering the world's first technology designed specifically to quantify experiences, Decibel's Digital Experience Intelligence platform captures unique experience data, enriched by machine learning, to reveal digital body language, understand user state of mind and pinpoint problem areas on your website, web applications and native apps.
Our go-to, universal metric for measuring experiences online, the Digital Experience Score (DXS®) automatically rates the quality of experiences and can be segmented across your entire digital offering and audience for immediate insight into where the biggest wins lie. This intelligence powers best-in-class forensic tools that allow digital teams to investigate exactly how and where to optimize for better experiences. Built on a flexible, fast, open API, Decibel makes it easy to integrate and export smart experience data to enrich your entire stack or model in-house.
The world's largest companies including Lego, General Motors, British Airways and AllState Insurance use Decibel to discover opportunities to transform digital experience, drive brand loyalty and grow their businesses. Find out more at www.decibelinsight.com.
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