DUBLIN--(BUSINESS WIRE)--The "Global Mobile Analytics Market - Segmented by Type, End-User Vertical (Retail, E-Commerce, Communications, BFSI), and Region - Growth, Trends, and Forecast (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.
The global mobile analytics market was valued at US$2.14 billion in 2017 and is expected to reach a value of US$7.52 billion by 2023 at a CAGR of 23.04% over the forecast period 2018-2023.
Mobile analytics is the branch of analytics specific to a particular mobile platform to improve business performance by making timely and informed decisions for higher customer service and satisfaction. With increasing proliferation of smartphones, where everything from social networking, shopping to financial transactions are being done, coupled with the growth of big data and Internet of Things, much data is being generated.
As technology continues to evolve, the mobile network has built new business models to deliver new services in communication. Majority of the people use smartphones and tablets for internet search, resulting in the increased use of mobile applications and a greater focus on app analytics and mobile app marketing. This can be witnessed by the mobile ad spending in 2017, which totaled to USD 107 billion.
In 2018, North America is estimated to be the top contributor in the mobile analytics market due to increasing technological acceptance and high level of consumer usage. Smartphone adoption is rising in North America, where the adoption of GPS enabled handsets is also high with increasing demand for mobile security solutions.
- IBM Inc.
- Information Builders
- Microsoft Corporation
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
5. Technology Snapshot
6. Market Segmentation
7. Competitive Intelligence - Company Profiles
8. Investment Analysis
9. Future of the Market
For more information about this report visit https://www.researchandmarkets.com/research/dk33mx/global_mobile?w=4