SAN FRANCISCO--(BUSINESS WIRE)--Layer, Inc., a leader in conversational business, today announced it has been named a Cool Vendor in Gartner’s 2018 Cool Vendors in Conversational Marketing report. The report recognizes vendors with solutions that “facilitate and orchestrate conversational experiences including customer acquisition, qualification and engagement,” says Gartner’s Report.
“Mobile first millennials create a massive opportunity for businesses looking to deliver incredible customer experiences. People don’t want to pick up cold phone calls, email back and forth, or drop questions into impersonal contact forms—they want rich, 1:1 conversations when and where they want,” says Ron Palmeri, CEO and Founder of Layer. Ron continued, “Layer helps businesses bring all customer interactions and communication channels into one conversation making it easy for businesses to provide unobstructed service and personalized experience recommendations.”
As businesses reimagine and reinvent their e-commerce customer experiences, “conversational marketing unlocks novel brand presentation and engagement opportunities that help brands drive differentiation and service...” states Gartner’s report.
Tweet: @Layer has been named a May 2018 Cool Vendor in Conversational Marketing by Gartner
Gartner, “Cool Vendors in Conversational Marketing,” Benjamin Bloom, Mike McGuire, May 3, 2018
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Layer helps global enterprises deliver fully-branded conversation experiences across mobile, social, and web. Layer’s enterprise-class business conversation platform helps organizations accelerate engagement, increase conversion, and improve the effectiveness of customer service and success.