DUBLIN--(BUSINESS WIRE)--The "Organic and Clean Label Food Consumer in the U.S." report has been added to ResearchAndMarkets.com's offering.
This report examines current market dynamics including shifts in consumer usage rates, cross-usage, psychographics, and demographics. The focus is on market drivers and implications, to highlight cross-category sales growth opportunities for product manufacturers and retailers, including through private-label and the Internet.
Industry research shows growth in sales of organic foods, in their share of market-basket space, and in the number of products with clean label claims. As with any former niche that goes mainstream, one factor is simply be that a wider range of products, at a wider range of outlets and price points, are readily available. But Organic and Clean Label Food Consumer in the U.S. analyzes the core consumers, those who buy these products with intention and conviction.
While clean label (unlike organic) has no standard definition, the research presented confirms and quantifies how consumer mindsets align with industry use the term, covering three broad areas of concern - what's in the food, how the food is produced, and who produces, sells, and serves it.
To highlight opportunities for sales growth, this report provides you with strategic data and insights on:
- Specific consumer segments, including adults who shop in the natural food channel; who mainly buy natural/organic groceries; who buy foods with animal welfare-related claims; who seek out non-GMO foods and local and seasonal fresh produce; and who favor regional/local and specialty/natural companies over large food corporations
- The social and cultural environment driving interest in organic and clean label foods, such as the perception that these foods are healthier, tastier, and safer than their standard counterparts; concerns about animal welfare, food safety, and sustainability; and distrust or lack of knowledge about issues like regulation and label and marketing claims
- The emotional component of organic and clean label consumerism and the role of a company's ethical behavior, values, and transparency in purchase decisions
- The label claims consumers respond to, the store features organic and clean label consumers consider when they are choosing where to buy groceries, and online grocery shopping
- Demographics and psychographics.
Key Topics Covered:
1. Executive Summary:
2. The Cultural Milieu
3. Consumer Usage and Attitude Trends
4. Motivations for Organic and Clean Label Eating
5. The Organic and Clean Label Consumer in the Marketplace
6. Who is the Organic/Clean Label Consumer? Demographics and Psychographics
For more information about this report visit https://www.researchandmarkets.com/research/73rzzw/organic_and_clean?w=4