DUBAI, United Arab Emirates--(BUSINESS WIRE)--Today, Red Wing Shoe Company announced the opening of its new Red Wing Store in Dubai. As a leading provider of safety footwear and personal protective equipment (PPE), Red Wing has been a committed member of the Middle East energy industry for several decades. The company understands the demands of providing absolute protection, comfort and durability for the industry, and now brings its customized shopping experience to Dubai.
In the Dubai Red Wing Store, customers will find Red Wing’s full PPE offering including purpose-built footwear that meets or exceeds safety standards such as EN ISO and ASTM, flame resistant workwear, safety glasses, gloves and other PPE accessories.
“Since our first steps into the Middle East energy industry more than 50 years ago, Red Wing Shoe Company has been committed to providing exceptional one-to-one service with great quality products that exceed our customers’ expectations,” said Paul Olson, managing director, eastern hemisphere for Red Wing Shoe Company. “The opening of our Dubai store pairs with our stores in Abu Dhabi to not only showcase Red Wing’s commitment to industrial workers in the United Arab Emirates but further cement our position as the leading total solution provider for PPE worldwide.”
The Dubai and Abu Dhabi stores are a collaboration between Red Wing and Al Masaood, one of the most enduring business partnerships in the Middle East oil and gas industry. Red Wing first partnered with the Abu Dhabi-based distributor more than 35 years ago, and the exceptional ties between the two companies allow for the outfitting of oil and gas workers throughout the UAE with the most innovative and dependable head-to-toe PPE solutions. Red Wing and Al Masaood were recently honored by the Government of Dubai and Dubai Customs for being one of the first trade agencies to be registered in the country.
At the store, visitors will enter an industrial work-themed atmosphere that provides comfort for customers and connects them with the core principals of Red Wing Shoe Company – safety, performance and service. Red Wing’s core customers in the Middle East are mostly in the energy industry, and its PPE offering is primarily geared toward this market. The opening of the new store in Dubai adds to the company’s view of a bright future for the energy industry throughout the region.
“With over 35 years of exclusive partnership with Red Wing Shoe Company, Al Masaood Oil & Gas is delighted to further its joint commitment to the PPE industry in this region by investing in this new retail location to serve the Dubai and northern Emirates markets,” said Ahmad El Tannir, general manager for Al Masaood Oil & Gas. “We look forward to leveraging our experience in the Abu Dhabi market to make this store a flagship location.”
In addition to its new store in Dubai, Red Wing has a longstanding office and distribution center in the United Arab Emirates. To facilitate growth and ensure the highest level of service for its worldwide customer base, the company also has offices and distribution centers in the United States, United Kingdom, Norway and the Netherlands.
Visit the new Red Wing Store located in the Al Quoz Industrial Area behind the Kia Motors Showroom. Store hours of operation are Sunday to Thursday from 8:00 a.m. to 6:00 p.m., and Saturday from 8:00 a.m. to 4:00 p.m. Individuals can visit the store online at www.redwingsafety.com for more information.
About Red Wing Shoe Company:
Red Wing Shoe Company, Inc. is a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel. Established in 1905 in Red Wing, Minn., today the privately-held company’s family of brands includes Red Wing®, the premium choice for purpose-built work footwear including a collection of Heritage styles created for any occasion; Irish Setter®, the footwear brand of choice for hunters who want uncompromising quality and innovation; Vasque®, a pioneer of performance hiking footwear; WORX™, a trusted brand for the industrial safety footwear market; and S.B. Foot Tanning Company, one of the largest U.S. producers of fine tanned leather for footwear and leather goods. Its brands are distributed to more than 110 countries in an immersive multi-channel environment of 500+ Red Wing retail stores, third-party partners and owned e-commerce platforms. Red Wing Shoe Company employs more than 2,300 employees worldwide and operates two U.S. manufacturing facilities in Red Wing and Potosi, Mo. For more information, please visit redwingshoes.com, facebook.com/RedWingShoes or follow @RedWingShoes