DUBLIN--(BUSINESS WIRE)--The "Global Protein Water Market - Segmented by Product Type, Distribution Channel, End User and Geography (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.
Health supplements are widely popular across developed markets, due to their improved functionality, which, in turn, is likely to drive the growth of the protein water market over the forecast period of 2018-2023.
The growing importance of protein-rich diet for lean muscle growth and repair, is the primary driving factor for the protein water market. Endurance and strength are the main functionalities that are derived from the consumption of protein water. Refreshing fruit flavors along with natural colors, flavors, and sweeteners for protein water, are expected to bolster the demand for the market, over the forecast period.
Ready-to-drink products are gaining popularity, owing to their ease of consumption and nutrient content. Rise of vegan population has also led to the introduction of plant-based protein products, such as soy and pea, which is expected to influence the growth of the market over the forecast period. Owing to the growing demand of protein water from athletes, driven by rise in investment for sports nutrition, there is a significant growth potential for the protein water market.
The market has been segmented by product type, distribution channel, and end user. By product type, the market has been segmented into dairy-based and non-dairy-based protein water. Non-dairy-based protein water is gaining prominence among consumers, due to an upsurge in the demand for protein water from the vegan population.
- November 2017: BiPro USA introduced on-the-go gluten-free and lactose-free clean label protein water solutions, including two flavors - Peach Power and Lemon Lift, which have zero grams of fat, carbohydrate, and sugar.
- June 2017: Arla Foods launched whey protein-based protein water, formulated with Lacprodan DI-9213, a natural whey protein isolate that is neutral in taste, which will facilitate post-exercise recovery.
- Kellogg Company
- Arla Foods
- Optimum Nutrition
- Cend Limited
- My Goodness Limited
- Vyomax Nutrition
- Bodiez Protein Water
- River Collective Limited
- Protein2o Inc.
- BiPro USA
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