LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation study on the car accessories market. A leading car accessories supplier wanted to increase their profitability by concentrating their efforts and resources on evolving strategies to match the target market segments.
According to the market segmentation experts at Infiniti, “Market segmentation solutions help firms to find the potential market opportunities.”
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The global car accessories market is mainly motivated by the growing demand for cars, increasing preference for vehicle customizations, and rising sales of pickup trucks in developed markets. Also, significant players in the car accessories market are increasing their focus on implementing new technologies like active window displays, biometric access, and advanced lighting technology. Such technological advancements are expected to fuel the growth opportunities of the car accessories market in the future.
The market segmentation solution offered by Infiniti helped the client to form separate marketing programs that are designed to meet the needs of different customers. The client was able to increase their profitability by concentrating their efforts and resources on emerging strategies to match the target market segments.
This market segmentation solution provided benefits that helped the client to:
- Attain actionable insights into the ways to devise potential branding strategies
- Keep themselves updated on the current market trends
- To know more, ask an analyst
This market segmentation solution provided predictive insights on:
- Re-defining their advertising and media campaigns
- Enhancing their return on investment
- To read more, request a free proposal
View the complete market segmentation study here:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.