PARSIPPANY, N.J.--(BUSINESS WIRE)--AFR Wholesale, a division of American Financial Resources, Inc., announced a new partnership with Blend, a leading consumer lending technology platform, to offer the company's digital mortgage solution to AFR’s independent broker partner network.
Blend enhances mortgage brokers’ ability to deliver a fully digital customer experience, while automating many of the steps of the mortgage process. Blend will enable AFR’s brokers to operate out of one singular system, taking customer applications, receiving documentation, pricing loans, and processing easily, with just a few clicks. The process will integrate up to five different steps that brokers currently have to take into a single user-friendly platform.
“By simplifying the process for both borrowers and lenders, we are able to enhance the user and broker experience and drive more complete and accurate applications,” said Blend Head of Field Operations Brian Kneafsey. “This will lead to faster closing times and help brokers exceed borrowers’ expectations and grow their business with a more streamlined process.”
“At AFR Wholesale, we continue to make significant investments to aid in the success of our business partners by providing industry-leading technology, professional expertise and education, as well as unbeatable, world-class customer experience,” said Laura Brandao, AFR’s Chief Operating Officer.
Much of AFR Wholesale’s advancement over the past decade has been predicated on its continually evolving, technology-enhanced products delivering Brokered and Correspondent lending solutions, with a variety of enhancements to simplify the mortgage process. AFR Wholesale’s innovative technology solutions pave the way for quicker closes, easier pipeline management, and more satisfied transaction partners.
“The partnership with Blend is a perfect fit for our ongoing technology-driven corporate strategy,” added Brandao. “Offering the latest technology platforms to our broker partners allows them to conduct business from anywhere, on any device, with ease and efficiency.”
“Technology continues to transform our lives now more than ever, our brokers require tools that simplify and streamline seemingly complex tasks such as interacting with multiple lenders,” said Bill Packer, Executive Vice President at American Financial Resources. “The implementation of Blend’s platform not only underscores the pioneering mindset American Financial Resources has displayed throughout our over 20-year history, but also the commitment to ensuring an optimal experience for our broker partners.”