IRI and ARF to Highlight the Power of Owned Media to Drive Sales

--()--IRI:

WHO:

       

Jennifer Pelino, Senior Vice President, Omnichannel Media, IRI®

 

WHAT:

IRI’s omnichannel media expert, Jennifer Pelino, will demonstrate the effectiveness of owned media on driving sales during the webinar “The Digital Marketing Lever Every Business Needs.” The webinar will reveal research-backed insights into how brands have used owned media to increase penetration, purchase rates and brand loyalty.

 

WHY:

Owned media is a valuable tool marketers can use to increase brand revenue and loyalty to drive sales and create long-term value. This webinar will introduce actionable insights that enable brands to use owned media in a unique and powerful way.
 

WHEN:

The Digital Marketing Lever Every Business Needs

Wednesday, May 2, 2018, 1-2 p.m. ET
 

WHERE:

Registration for The Digital Marketing Lever Every Business Needs

 

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.

About ARF

Founded more than 80 years ago, the ARF is dedicated to creating, curating and sharing objective, industry-level advertising research to enable members to make a true impact on their advertising and build marketing leadership within their organizations. It has 400 members from leading brand advertisers, agencies, research firms and media-tech companies. For more information, please visit www.thearf.org.

Contacts

IRI Contact:
Shelley Hughes
Email: Shelley.Hughes@IRIworldwide.com
Phone: +1 312.474.3675

Contacts

IRI Contact:
Shelley Hughes
Email: Shelley.Hughes@IRIworldwide.com
Phone: +1 312.474.3675