Sephora Will Open Its Doors at Three New Locations Throughout May


SAN FRANCISCO--()--Calling all makeup mavens, fragrance fanatics, skincare enthusiasts and beauty addicts! SEPHORA is opening its doors in various cities across the country this May.

With new store openings in Hackensack, NJ (The Shops at Riverside), Uptown Minneapolis (Calhoun Square) and Dallas (Preston Royal Village), SEPHORA is excited to reintroduce more than 13,000 products to beauty lovers across the nation, providing a paradise of endless beauty options from more than 200 brands, including SEPHORA’s own collection of makeup, skincare, tools and accessories, SEPHORA COLLECTION.

  • Makeup and nail lines such as Benefit, Bite Beauty, Ciate, Cover FX, Hourglass, Kat Von D Beauty, MAKE UP FOR EVER, Milk, NARS and Velour Lash
  • Innovative skincare lines like Caudalie, Dr. Dennis Gross Skincare, Drunk Elephant, Fresh, Ole Henriksen, Sunday Riley and Tata Harper
  • Fragrance offerings from Atelier Cologne, Clean Reserve, Commodity, Marc Jacobs, NEST and Stella McCartney
  • Specialty hair care lines like Alterna, Bumble and bumble, Christophe Robin, DevaCurl, Drybar, IGK, Madam C.J. Walker, Ouai and Verb

The SEPHORA retail concept is rooted in aesthetics, presenting our clients with the most unique product assortment, store design and client services. SEPHORA was the first beauty retailer to employ the unique open-sell philosophy, allowing clients to shop a myriad of brands and encouraging them to try, test and play with everything from lip glosses to blushes, skincare to fragrance. At SEPHORA, discover a world where prestige cosmetics are showcased in gorgeous open displays for clients to freely explore and sample at leisure.

Here’s what’s hip and happening at SEPHORA Hackensack, Uptown Minneapolis and Preston Royal Village:

  • Transform your look in minutes. Come to your local SEPHORA for a variety of beauty services:
    • Get to know your skin even better with Moisture Meter, an exclusive new digital tool that accurately measures the amount of moisture in the skin to aid in the selection of products for your everyday routine.
    • Enjoy a complimentary Mini Makeover at the SEPHORA Beauty Studio, the place for one-on-one beauty sessions with our experts
      • Mini Makeover services include: Smoky Eye, Contour, Polished Brows, Everyday Eye, Essential Eyeliner, Flawless Foundation, Correct + Conceal, Blush + Bronze, Perfect Lips and False Lash Application.
    • Test our IQ Services in Skincare, Color and Fragrance
      • With the help of our experts, find your precise foundation and concealer match and best paired lip colors for your skin tone, using the SEPHORA + PANTONE Color IQ
      • Find your new signature scent with our intelligent Fragrance IQ technology, offering the most personalized recommendations based on your scent preferences
      • Let one of our skincare experts guide you through the Skincare IQ quiz for your custom skincare picks and recommendations
    • With a Custom Makeover, get the look you want, for every day or a special event, custom-created in a private 60-minute makeup session with an expert artist. Learn tips and techniques to recreate it on your own. Minimum $50 purchase required.
    • Master a new look and the latest beauty trends with Sephora Beauty Classes! A safe place to learn and play, it’s where you can get really creative with beauty. To learn more about our newest class, Age Defying Skincare, and other classes offered, go to
  • Get rewarded! Get personal! Join Beauty Insider (BI) today to get behind the beauty velvet rope access to Insider-only products, exclusive samples and beauty experiences, birthday gifts and an all-access pass to personalized beauty. Already a member? Upgrade your SEPHORA status and become part of the premium rewards program, Very Important Beauty Insider (VIB). Not only will you receive all the fabulous BI perks, VIB status will also grant you additional benefits, from large in-store and online discounts to VIB-only beauty bonuses. VIB ROUGE, the premium membership level for the most fervent product junkies, offers unparalleled insider access to one-of-a-kind experiences and rewards like limited-list events with brand founders and celebrities, advance access to new products, free shipping on, unlimited complimentary services at the SEPHORA Beauty Studio, access to once-in-a-lifetime rewards, and a special beauty concierge hotline.
  • It’s a birthday celebration for you and SEPHORA! It may be SEPHORA’s birthday at these stores, but the celebrations don’t stop at the store openings. As a Beauty Insider at any level, you’re eligible to receive a special gift from GLAMGLOW, Bite Beauty, or Bumble and bumble! Check your e-mail, mail or simply come back to your local SEPHORA or any other SEPHORA location within two weeks of your birthday to pick up the special gift SEPHORA has waiting for you!
Sephora Hackensack

(The Shops at Riverside)

One Riverside Square

Space #150

Hackensack, NJ 07601

Store Hours:

Mon-Sat 10am-9pm

Sun closed

      Sephora Uptown Minneapolis

Calhoun Square

Suite 1160

3001 Hennepin Ave South

Minneapolis, MN 55408

Store Hours:

Mon-Sat 10am-8pm

Sun 11am-5pm

      Sephora Preston Royal Village

6025 Royal Lane

Suite 111

Dallas, TX 75230

Store Hours:

Mon-Sat 10am-8pm

Sun 12pm-6pm


About Sephora Americas

Sephora is a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the world’s most loved beauty community. Having earned its trail-blazing reputation through its expertise, innovation, and entrepreneurial spirit, it has also been a pioneer in an unbiased approach to experiential retail since its debut in North America 20 years ago, a year after its acquisition by luxury group LVMH Moet Hennessy Louis Vuitton. At Sephora, clients have the opportunity to play with 14,000 products from 200 carefully curated brands, access personalized service recommendations at the Beauty Studio aided by ground-breaking digital innovations, and all supported by Sephora’s expertly trained beauty advisors found in more than 500 stores across the Americas, as well as 600 locations inside JCPenney. Clients can also experience Sephora through an award-winning website, mobile apps, and access the most inclusive beauty platforms, including the Beauty Insider Community and @Sephora social media. And those that shop with Sephora stay rewarded with Beauty Insider, a free to join member community that offers unique rewards and customized experiences across three spending tiers. Let’s Beauty Together. For more information, visit:


DeVries Global for Sephora
Jamie Bracci, 212-546-8555


DeVries Global for Sephora
Jamie Bracci, 212-546-8555