IRI’s Nishat Mehta to Speak on the Importance of Customer Experience at LSA 2018 Conference

--()--IRI:

WHO:

       

Nishat Mehta, President, Media Center of Excellence, IRI®

 

WHAT:

On May 1, IRI’s Nishat Mehta will present “Customer Experience: What Does It Mean and Why Does It Matter?” during the Local Search Association conference. Mehta will share four guiding principles to help create the right customer experience and will also examine how businesses can use the knowledge they have about their customers to drive success.

 

WHY:

In a world of declining loyalty, it is becoming more difficult for businesses of all sizes to retain customers and meet growing consumer demands. Businesses need to put customer experience at the forefront to drive success in today’s marketplace.
 

WHEN:

Tuesday, May 1, 2018, from 8:50 to 9:20 a.m. CDT
 

WHERE:

Local Search Association Conference 2018

Wright Ballroom
Loews Chicago Hotel
455 North Park Drive

Chicago, Il 60611

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.

Contacts

IRI
Shelley Hughes
+1 312.474.3675
Shelley.Hughes@IRIworldwide.com

Contacts

IRI
Shelley Hughes
+1 312.474.3675
Shelley.Hughes@IRIworldwide.com