LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their most recent whitepaper on the top five market segmentation strategies.
According to the experts at Infiniti, “Becoming a segmentation expert is all about authorizing one of your most significant assets – your data – and offering laser-focus precision about how to adjust your marketing strategy and tactics with great segmentation.”
Today, data-driven marketing has developed, and the more data you have, the better. Stop assuming about whether or not you are running the right campaigns, targeting the right people, or selling in the appropriate channels, and start gaining a more thoughtful understanding of what, why, how, where, and who you should be going after next. By anticipating more out of your data, it will bring depth and accuracy to your proficiency about everything from what channels to use and which markets to target. Infiniti has listed the top five market segmentation strategies in this whitepaper.
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Top market segmentation strategies
- Go beyond basics – Drill into the connections among products, mix pricing, and channels to see if you are augmenting all your environments. You might notice a channel or an audience that is influencing outsized results. To get the most out of your foundational data and generate insights that will help you efficiently spend, drive measurable effect to your organization, and separate yourself from your competition, it becomes critical to go beyond basics.
- Add micro-segmentation – Micro-segmentation strategies can make your strategies more accurate with the masses of information accessible today and the control you have over your marketing efforts. Micro-segmentation drills into your top line market segmentation and finds behaviors and likings that will offer the effective foundation investment.
- Mix and match data sources – Connecting data sources disclose deeper insights and should be a backbone of market segmentation projects. If you are not taking the time to bring together different data sources, you do not see the whole picture. Determining mixed data puts a focus on new segments and offers features about the segments you have identified. This, in turn, influences targeted – and more effective – tactics to go after these opportunities.
- To read more, download FREE sample
Download the complete list of top five market segmentation strategies
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.