Global Green Tea Market - Growing Influence of Online Retailing to Boost Growth | Technavio

Technavio has published a new market research report on the global green tea market from 2018-2022. (Graphic: Business Wire)

LONDON--()--Technavio market research analysts forecast the global green tea market to grow at a CAGR of close to 6% during the period 2018-2022, according to their latest report.

Growing influence of online retailing is a key trend that is expected to impact market growth. The average amount of money spent online per transaction and the number of transactions that take place are on the rise globally. The increase in the number of internet users and the "buy it now" attitude of the users are contributing to the growth of this retail channel.

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing

Save more with Technavio. Buy 2 reports and get the third for FREE: View all Technavio’s current offers

In this report, Technavio analysts highlight the growing accessibility to green tea products through organized retailing as a key factor contributing to the growth of the global green tea market:

Growing accessibility to green tea products through organized retailing

Organized retailers have grown significantly across major countries around the world due to the rapid proliferation of hypermarkets, specialty stores, and supermarkets. Convenience products such as RTD green tea powders and blends are predominantly sold by large and organized retailers as manufacturers in the market distribute their products primarily through them.

Supermarkets are one of the major distribution channels that supply nutritious, convenient, and affordable food and beverage products. In 2016, the growing population worldwide triggered the demand for organized retailing outlets such as supermarkets. Over the same year, the US had a tally of 38,000 supermarkets, which is expected to grow exponentially during the forecast period.

“Latin American nations such as Brazil, Chile, and Mexico have a high penetration of supermarkets. Rapidly developing countries such as India are witnessing a high growth rate of supermarkets, which can be attributed to growing urbanization and rising disposable incomes. Thus, the rising demand for supermarkets in developing countries will be beneficial for manufacturers of products such as RTD green tea powders, and green tea blends,” says a senior analyst at Technavio for non-alcoholic beverages research.

Looking for more information on this market? Request a free sample report

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Global green tea market segmentation

This market research report segments the global green tea market by product (flavored green tea and unflavored green tea), and key regions (the Americas, APAC, and EMEA).

Of the two major product segments, the flavored green tea segment held the largest market share in 2017, accounting for over 73% of the market. The market share for this segment is expected to increase by a further 3% by 2022.

In 2017, the global green tea market was dominated by APAC with a revenue share of over 66%, followed by EMEA and the Americas. One of the key influential factors contributing to increased sales in the APAC region is increasing awareness about the health-promoting benefits of green tea. Additionally, the growing number of supermarkets, hypermarkets, discount stores, and convenience stores in major green tea markets of the world is a key factor that will drive the growth of the market during the forecast period.

Technavio supports Health for All campaign on this World Health Day with 20% savings on all reports in the Health and Wellness category for the entire month.

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
www.technavio.com

Release Summary

Technavio market research analysts forecast the global green tea market to grow at a CAGR of close to 6% during the period 2018-2022.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
www.technavio.com