LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their most recent whitepaper on the five best ways to improve your marketing analytics.
Consumers these days are armed with tablets, smartphones, PCs, and smart TVs, and are gradually spending more time on the internet. Such devices have changed the way the consumers shop, buy, and communicate. Subsequently, the way brands involve consumers is also quickly evolving. Marketing analytics includes the processes and technologies that allow marketers to assess the success of their marketing campaigns and initiatives. It uses essential business metrics, such as marketing attribution, ROI, and overall marketing effectiveness. Quantzig’s marketing analytics solution is uniquely designed to optimize and evaluate the overall effectiveness of marketing initiatives.
“Marketing analytics, by contrast, studies all the marketing efforts of the company across all channels over a span of time,” says a marketing analytics expert from Quantzig.
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Best ways to improve your marketing analytics
- Refine SEO strategy: Even though most companies often conduct some level of keyword research to refine their SEO strategy, it becomes important for them to decide on which keywords to target in the link-building and content creation efforts.
- Experiment frequently: Testing provides prospects for businesses to accelerate its growth. Experimenting should offer not only insight but also substitutes. Also, it doesn’t have to be an uncontrollable process; simple business experiments will also work. Try the test-and-learn approach. Organizations can take one action with one targeted group, a different action (or no action) with a control group, and then differentiate the results. This method makes the process simple, and results become apparent without any disturbance.
- Improve call-to-action: The productivity of each asset can be ascertained by analyzing the click-through rates of the call-to-action (CTA) as well as the traffic and conversion rates of the landing pages. Additionally, this also offers hints regarding what can be better for them.
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Download the complete whitepaper on the five best ways to improve your marketing analytics here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.