HANNOVER, Germany--(BUSINESS WIRE)--Haier, the world leading consumer electronics and home appliances company, held COSMO Mass Customization Global Innovation Ecology Forum at Hannover Messe 2018 on April 24, and released the personal care ecosystem for the enhancement of household life, marking Haier’s first global move with its clothing ecology.
In order to meet users’ escalating requirements for personal care, Haier’s washing machine arm has been continuously expanding the personal care ecosphere by acquiring clothing companies, dressing mirror manufacturers, and clothing-apparel technology providers to set up the world's first Clothing Internet Ecology Union, so as to provide users with integrated smart clothing housekeeper services. Gianni Cinti, Professor from the European Institute of Design (IED Milan), announced that he will join the Union to help with its overseas replication and landing.
Haier Clothing Internet Ecology displayed Haier smart washing machines and clothing care cabinets. The innovative "triple smart washing" technology, is not only able to identify the clothing brand and material but also identify the water hardness, water temperature and detergent parameters, so as to choose the best matching washing option. With the RFID technology, the clothing care cabinet comes with many functions like clothing drying, deodorization, and identification, and can match clothes by connecting the intelligent dressing mirrors, greatly improving users’ life quality.
Haier has been working together with YEEHOO and other clothing brands to build offline experience stores, which will display and sell complete sets of clothing, washing machines, smart wardrobes, and dressing mirrors. Through the addition of the RFID technology to clothes, clothing brands can recommend and even customize clothing for users. Haier smart washing machine can match the best cleaning and caring program based on clothing, bringing a whole-process smart experience from clothing purchasing, washing, caring, managing and wearing to the users.
Haier clothing internet ecosystem is the application of its COSMOPlat mass customization solution in the clothing field. Taking active part in integrating various resources, Haier not only makes innovation in clothing cleaning and caring, but is also expanding the ecosystem by creating the world’s first shoes washing machine and so on, so as to provide users with full-process, full-scene smart cleaning and caring solution.