SAN FRANCISCO--(BUSINESS WIRE)--After a two-year discovery and implementation, A+E Networks has launched WideOrbit’s WO Network as the traffic and ad sales platform for its ten cable networks, including A&E®, Lifetime®, History®, Lifetime Movies®, FYI™, and VICELAND™.
With A+E’s switch to WO Network, WideOrbit now has more than 100 cable network properties live on its sales and traffic platform – the largest number of networks disclosed by any media business software company.
A+E’s selection of WideOrbit, the technology platform for media companies to connect audiences and ads everywhere, comes in part as a response to the changing media landscape. By streamlining its ad sales & traffic operations, invoicing and databases on the WO Network platform, A+E will be on a solid foundation to grow and better adjust to the needs of clients.
“WO Network was a clear choice not only because it provided the solid product foundation that can evolve with our business but also because the team there exhibited the ability to get it done & flex in a partnership that we were looking for,” said Ishit Vachhrajani, Senior Vice President & Chief Technology Officer at A+E Networks.
“WO Network provides the A+E Networks’ Ad Sales team with a robust platform to plan, build, deliver and steward optimal media schedules for our clients in an ultra-efficient manner that has the flexibility to adapt to the ever-changing demands of the marketplace. Furthermore, WideOrbit’s placer is best in breed and has extremely sophisticated functionality that maximizes the clearance of our advertisers’ schedules driving better results for A+E and our media partners,” said Michael Peretz, Executive Vice President, Ad Sales Revenue Management & Operations.
“It was an amazing collaboration between the A+E and WideOrbit teams in making this possible. We were able to accomplish this transition on an aggressive timeline through all the hard work and dedication of the entire team. This was truly a partnership and we are excited about the WO Network product and how it will help A+E move towards the future,“ said Jack Fong, Sr. Director at A+E Networks. “We congratulate everyone at WideOrbit on breaking the ‘100 network’ milestone.”
“When it comes to delivering engaging content to a new generation of audiences in a variety of media formats, A+E is one of the media industry’s most forward-thinking companies,” said Eric R. Mathewson, founder and chief executive officer, WideOrbit. “By installing WO Network, A+E has a flexible, future-proof platform for maximizing the value of its content whether it is consumed on linear, VOD or digital channels.”
Mathewson continued, “We are especially delighted to celebrate this major achievement by the WideOrbit team with A+E. We continue to focus on delivering value for media companies by helping them grow their revenue and optimize every step of their revenue operations. Everyone at WideOrbit is incredibly proud to reach this milestone and we will continue develop technology and services for our media industry partners that will help them thrive far into the future.”
WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight, and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange for increasing demand for advertising inventory and improving campaign efficiency.
WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Raycom Media, TEGNA, AMC Networks and many other top media companies around the world. Learn more at wideorbit.com.
WideOrbit® and the WideOrbit logo® are among the trademarks of WideOrbit. Other trademarks belong to their respective owners. WideOrbit reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for errors that may appear in this document. © 2018 WideOrbit Inc. All rights reserved.