NEW YORK--(BUSINESS WIRE)--Intent Media, the data science company for the world’s leading online travel companies, today announced its further expansion across North American, EMEA and Latin American markets. Following 65% growth in its publisher base in 2017, Intent Media has added 30 new partners in the first quarter of 2018, including Priceline.com, hotelscan.com and HotelPower.com.
Intent Media uses its patented machine learning platform to segment travel shoppers, in real-time, based on how likely they are to transact. With that unique understanding of user intent, they then provide experiences tailored specifically to what each user is trying to do at that moment.
“Our relationship with Intent Media is already driving greater monetization than we saw with an adjacent player in the space,” said Randall Warren, CEO at HotelPower.com. “So great, in fact, that we’re looking to replace other on-site advertising with Intent Media placements. We look forward to providing more customized experiences for our users with greater applications of Intent Media’s data science platform.”
Intent Media offers highly effective, intelligently-served ad units that enable direct comparison shopping for users who are still shopping. They also offer conversion solutions that customize messages for potential buyers, and data solutions that put the power of real-time data into their partners’ hands to create better user experiences.
“We continue to see growing enthusiasm for our platform across every global region. Travel brands looking to understand and serve their users better, and increase revenue and margin, are choosing us as their long-term partner,” said Richard Harris, CEO and co-founder of Intent Media. “Our message of data-science driven user experience is also resonating with travel-adjacent brands who are expanding their services to include travel shopping utilities on their sites.”
30 Global Brands
The 30 new partners represent global brands from North America, including Priceline.com, VacationRenter, and HotelPower.com to companies in Europe like hotelscan.com, to travel providers like Columbia-based Viajala. Together they join Intent Media’s global network of travel companies which are using Intent’s platform to offer new experiences and messages for all users, based on their unique needs.
North American online travel companies, working with Intent Media, led the way in creating strong new revenue streams by leveraging the media value of their non-converting traffic. As travel brands in EMEA and Latin America become more confident in media as a profitable, incremental revenue stream, they too are making this shift, and Intent’s data-science driven offering is the most sustainable, long-term solution.
"Intent Media is giving us much more than just additional revenue," said Francesco Sala, CMO of hotelscan.com. "Since moving from a different provider, it's obvious that their approach to data science and innovation are pushing both our user experience and media revenues to another level. Their technical flexibility, innovative solutions and local management are helping us get smarter with customers."
Intent Media powers one of the largest networks of high-intent digital properties in travel, bringing together in-market travel shoppers, publishers and advertisers. The company’s utility-like ad placements drive incredible engagement with travel shoppers by helping them do what they were already doing - comparison shop.
Innovation Partnership with Priceline.com
Intent Media's new partnership with Priceline.com includes innovation commitments on both sides. Intent Media and Priceline will collaborate on new applications of Intent Media's user predictions -- with the aim of driving better user experiences for Priceline across its media programs and its core transaction business.
About Intent Media
Intent Media is the data science company for the world’s largest online travel companies. Intent Media’s proprietary products combine machine learning, media, conversion and data solutions to offer user-level customization that provides a better experience for travel shoppers and new revenue streams for Intent's partners. Intent Media has over 400 publisher and advertiser partners including Priceline, Expedia, TripAdvisor, Hotels.com, Wotif, Skyscanner, Hotwire, ebookers, lastminute.com, Delta, AA, Lufthansa, Marriott, and Enterprise. Intent Media processes over 10TB of real-time data every month to help thousands of performance marketers at airlines, hotels, online travel agencies, and metasearch companies intelligently serve travel shoppers every day.