--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG):
WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent tornado and severe weather in the Greensboro, NC area.
WHAT: The Tide Loads of Hope Mobile Laundry Unit has been deployed to support relief and recovery efforts in the wake of the recent tornado. The Tide Loads of Hope mobile laundry vehicle will begin services in Greensboro, North Carolina starting on Sunday, April 22nd providing free full-service laundry to residents affected by the severe weather. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge for those directly impacted by the severe weather. All washable clothing types can be accepted with the exception of heavy bedding.
P&G is working closely in partnership with Matthew 25: Ministries to provide P&G product donations by going in to the neighborhoods of affected residents in the Greensboro area. The P&G product kits contain products from brands such as Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tampax, Tide, and Venus.
WHY: P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.
The National Weather Service confirmed on Monday that a tornado sustaining 135 mph winds barreled through Greensboro last Sunday, leaving thousands without power and canceling classes in the local school system. One person was killed in the North Carolina storm, in addition to three others who died in other parts of the country as a result of this system.
WHERE: Starting Sunday, April 22nd, the team will collect laundry from 2:00 PM – 6:00 PM ET or until 100 loads are reached (two loads per household) at Evangel Word Ministries. Beginning Monday, April 23rd, the team will expand operating hours to 9:00 AM-5:00 PM ET or until 100 loads are reached. The team will also be taking supplies directly out into the affected areas.
The Tide Loads of Hope mobile laundry unit will be located at:
Evangel Word Ministries
2207 E Cone Blvd # A
Greensboro, NC 27405
ABOUT TIDE LOADS OF HOPE: In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 68,050 loads of laundry for more than 48,000 families impacted by disasters across the U.S. and Canada. The Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day.
BRANDS: Brands included in relief effort: Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tampax, Tide, and Venus.
PARTNER: P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.
HELP: People across the community can help support Tide Loads of Hope by donating directly at www.tideloadsofhope.com.