LOUISVILLE, Ky.--(BUSINESS WIRE)--J&L Marketing announced today that Meg Howell has been named the new Regional Vice President of Sales. Howell will lead the East and South sales teams at J&L Marketing.
Howell has over twelve years of experience in the automotive industry, and has most recently held the role of OEM National Account Director for Porsche at Affinitiv.
“Whether I am strategizing with OEM partners or directly consulting with dealers to dominate their goals, our fundamental focus is to maximize data science. Ultimately, intelligent marketing refines the customer experience. I believe all consumers expect to connect through relevant, predictive marketing. For automotive dealers, we must first understand how each consumer wants to buy and receive service at dealerships, then execute the enhanced experience. Here we are looking forward to creating and dominating marketing efforts for dealers and OEM partners collectively,” Howell said.
“Meg is a consummate strategic automotive consultant that can quickly take any dealer from average to great!” said Kirk Cave, Vice President of Sales at J&L Marketing.
For more information about the changes in leadership at J&L Marketing, contact Kirk Cave at KCave@jandlmarketing.com or 800.651.5508.
J&L Marketing is a digital and direct marketing company based in Louisville, KY. The company has specialized in increasing traffic and conversions for the automotive industry since 1991. J&L Marketing has more than 200 employees and representatives throughout the United States. More information is available at www.jandlmarketing.com.