Maine Moms Freeing Families from Harmful Toxins with Good Natured Brand

NORTH YARMOUTH, Maine--()--After discovering that most of the natural home and body products made by well-known companies actually contain chemicals, two Maine moms rolled up their sleeves and got to work. What started in a kitchen and farmers markets grew to production in their basement and then a warehouse and wide retail distribution. Now, two years later, stores throughout the Northeast, along with online marketplace Amazon, are doing brisk sales of products made by Good Natured Brand, the company the women established with the mantra, “clean home, clean ingredients, clean life.” Good Natured Brand’s products include laundry soaps, surface cleaners, room and linen sprays, carpet and upholstery deodorizer, bug spray and a body lotion in a stick form.

“We use the highest quality ingredients that are truly all-natural, non-toxic and chemical-free, unlike some other, better-known ‘natural’ companies,” co-founder Kate Perrin said. “And we’re proud to say our products are unique, as after being independently tested, all of our cleaning products were rated on the top, green tier of Whole Foods’ ‘Eco Scale,’” co-founder Lisa Hansen said.

After Good Natured Brand products earned high ratings and great feedback for their effectiveness, scent and look, the supermarket chain Hannaford expanded sales of the company’s products from its Portland-area stores to stores throughout New England. Whole Foods, the natural food company, approved sales of Good Natured Brand products for stores throughout the North Atlantic region, and plans are underway to expand to other parts of the country.

Independent natural food stores, food co-ops and ACE and True Value hardware also carry Good Natured Brand products. After L.L. Bean did its own independent testing on the company’s bug spray, Bean chose it as their natural bug spray.

Good Natured Brand products are noted for their effectiveness and fresh, natural scents. They include:

  • Plant-based laundry detergents (lavender, rosemary, and fragrance free) are hypoallergenic and compatible with high-efficiency washers.
  • All-purpose surface cleaners (lavender and lemon) are highly effective in cleaning all areas throughout the house.
  • Carpet and upholstery deodorizer(eucalyptus/lemon) naturally absorb odors from rugs, carpets, upholstered chairs/couches, pet beds and car seats.
  • Room and linen sprays (lavender, lemongrass, and forest pine) provide natural aromatherapy when sprayed on pillows, linens, and towels and is great for bathrooms, kitchens, and cars.
  • Super-hydrating body lotion in a twist-up stick form is easy to apply the natural healing powers of organic raw coconut oil, pure olive oil, Vitamin E, and beeswax to soothe and soften skin from head to toe.
  • DEET-free bug spray with a blend of four essential oils effectively repels mosquitos, no-see-ums, ticks, fleas, and other flying and biting insects. The light, non-oily spray has a pleasant scent is rated in the top three of the top 10 natural national brands.

All Good Natured Brand products are kid, pet, and eco-friendly — safe for people and pets of every age, and for the environment!


Good Natured Brand
Lisa Hansen, 207-730-1881

Release Summary

Rid your home of toxins with Good Natured Brand.


Good Natured Brand
Lisa Hansen, 207-730-1881