NEW YORK--(BUSINESS WIRE)--MagnaReady®, the original magnetic shirt company, announces its patented magnetic closure system is now available in the new Synrgy™ Performance MagnaReady® Dress Shirt at DXL Men’s Apparel stores and through destinationXL.com. For people with Rheumatoid Arthritis, Parkinson’s Disease, or just about any other disability who struggle to get dressed in the morning, the Synrgy™ Performance MagnaReady® Dress Shirt eliminates struggling with buttons with a simple click.
Simply put on the shirt, hold the front at the collar or bottom of the shirt, line up the sides and with a click, click, click, the magnets will “button” the shirt. Even the barrel cuffs are secured with magnets, so there is no longer the need to perform gymnastic moves, twisting wrists or using a countertop or dresser to help maneuver buttons into buttonholes.
The Synrgy™ Performance MagnaReady® Dress Shirt is made from a blend of 55% cotton/45% polyester. This wrinkle-resistant blend eliminates the need to iron the shirt and makes it easy to care for. Just line up the magnetic closures and toss it in the wash. A chest pocket, spread collar with stays, back pleats and shirttail hem lend classic styling to this sophisticated shirt.
“DXL is excited to work with the team at MagnaReady to develop a fashionable dress shirt under our Synrgy Performance label that fits our XL guest,” said David Levin, President and Chief Executive Officer of Destination XL Group, Inc. “This dress shirt allows our guest to look pressed and polished without the worry of ironing or buttoning up. We launched this program on our destinationXL.com website and in DXL stores at the beginning of April, and have had immediate and positive reactions from our guests. We plan to continue to develop and offer new patterns and colors as the program evolves in the upcoming season.”
“Being able to offer the patented MagnaReady technology in more shirt sizes has long been a goal,” said MagnaReady CEO Maura Horton. “Our customers have been asking for it, and I am happy that we are finally able to respond to their feedback, and to be working with DXL to fulfill this market need.”
Available in neck sizes 18, 19, 20, 22 and 24, with sleeve lengths ranging from 34/35 up to 39/40, the SYNRGY™ Performance MagnaReady® Dress Shirt introduces magnetic closures in extended sizing options for the first time. The SYNRGY™ Performance MagnaReady® Dress Shirt is available in white and powder blue for $64.50 when one shirt is purchased, or $49.50 each with the purchase of two shirts.
Necessity was the mother of invention for Maura Horton when she came up with the idea for MagnaReady®. Horton was inspired when her husband, a college football coach, had to rely on a player for help when the effects of Parkinson’s Disease prevented him from buttoning his shirt. Determined to help her husband remain independent, Horton came up with the idea of a magnetically infused shirt that did not require finger dexterity to wear. MagnaReady® is the original magnetic shirt company. For more information, visit www.magnaready.com.
About Destination XL Group
Destination XL Group, Inc. is the largest retailer of men’s apparel in sizes XL and up, with operations throughout the United States as well as in London, England and Ontario, Canada. In addition to DXL Men’s Apparel retail and outlet stores, subsidiaries of Destination XL Group, Inc. also operate Rochester Clothing stores, Casual Male XL retail and outlet stores, and e-commerce sites, including destinationXL.com and mobile site m.destinationXL.com. destinationXL.com offers a multi-channel solution similar to the DXL store experience with the most extensive selection of online products available anywhere for the XL guy. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the NASDAQ Global Market under the symbol "DXLG." Sizes start at 38” waist and XL including tall sizes, plus shoe sizes 10-16, in widths to 4E.