Fifth Third Bank’s What Drives You Contest Will Take One Small Business to the Races

Grand prize includes logo placement on the No. 17 Fifth Third Ford

Chad Matchett and his wife Lynn Matchett of Healthy Smiles won Fifth Third's What Drives You Contest in 2017. (Photo: Business Wire)

CINCINNATI--()--Fifth Third Bank is offering small business owners a chance to have their company’s logo featured on a NASCAR car through a contest that kicks off today.

The winner of the Fifth Third Bank What Drives You Small Business Contest, which runs through May 6, will see their logo on Ricky Stenhouse Jr.’s No. 17 Fifth Third Ford at an upcoming race. Customers and owners can nominate small businesses online in recognition of the way they serve their communities and push for excellence. The public will pick a winner from the top three nominees in late May.

One lucky business will be selected to have its company logo featured on the Fifth Third Ford during the Coke© Zero Sugar 400. Held at Daytona International Speedway© on July 7, the race is one of NASCAR’s most anticipated events of the year.

“We understand how small businesses make big contributions to our communities,” said Kala Gibson, head of Business Banking for Fifth Third Bank. “At Fifth Third, we want to celebrate this hard work and energy. We’re excited to showcase one small business, giving their name and logo exposure to millions of fans at the race and watching from home.”

The winner and a guest also will receive a VIP experience at the race, including airfare, hotel accommodations, pit box seating and a chance to meet Stenhouse. The winner also will receive a $1,000 MasterCard gift card and the actual part of the race car where the winner’s logo is displayed.

Indiana-based Healthy Smiles won the contest in 2017 – and Stenhouse won the race that featured the Healthy Smiles logo. Owner Chad Matchett got to visit the winner’s circle.

“To have our logo on the winning car is something I still have a hard time believing,” Matchett said. “It’s hard to put into words how cool that was.”

Healthy Smiles is a nonprofit organization that provides dental care to children in need through visits to elementary and middle schools in the Indianapolis area. Matchett now has several replica toy cars from the race with his logo on them that he brings on school visits. The actual deck lid from the race with Healthy Smiles logo is on his fireplace mantle. “We see that deck lid on display and say we can’t believe this was part of a winning car at Daytona.”

Companies with fewer than 100 employees in the Bank’s 10-state footprint are eligible to enter. Voting criteria include three questions: What drives you to succeed? How are you improving the lives of those in your community? What would it mean to your business to win this contest?

Nominations may be submitted through May 6. Public voting will take place May 18-24; the winner will be announced in late May.

To submit a nomination and for official rules and details, visit the contest page at No purchase necessary.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of Dec. 31, 2017, the Company had $142 billion in assets and operated 1,154 full-service Banking Centers and 2,469 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to more than 54,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of Dec. 31, 2017, had $362 billion in assets under care, of which it managed $37 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.

About Roush Fenway Racing

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Monster Energy Cup Series and NASCAR XFINITY Series competition. Moving into its 30th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.


Fifth Third Bank
Laura Trujillo, 513-534-NEWS

Release Summary

Fifth Third Bank is offering small business owners a chance to have their company’s logo featured on a NASCAR car.


Fifth Third Bank
Laura Trujillo, 513-534-NEWS