DUBLIN--(BUSINESS WIRE)--The "Food Gifting in the U.S.: Consumer and Corporate, 6th Edition" report has been added to ResearchAndMarkets.com's offering.
This report covers the U.S. market for food gifting. For this report, food gifts are defined as food items that are packaged in a way that is suitable for gifting.
U.S. food gifting is being shaped by shifts in generational preferences and in ordering preferences favoring online marketers, as well as the need to maintain relationships with purchasers across occasions while deepening relationships beyond those occasions. And across generations and incomes, choice, competition and value converge to create strong consumer expectations: food gifters demand high quality, trust and value; food gift marketers that cannot deliver on freshness, quality and organizational excellence will see gifters go elsewhere.
Food gifts must be purchased; a food item prepared at home and given to someone is not included. There are two types of food gifts: 1) Gift-packaged candy - includes boxed chocolates, other gift-packaged chocolate and non-chocolate gift-packaged candy; and 2) Specialty food gifts - gift-packaged foods other than candy/chocolate. Food gifts range from baskets of treats to eat while watching football to food gift baskets at Christmas or birthdays.
Food gifts can be purchased for any occasion or no occasion, for someone else or for oneself. While some food gifts, particularly assortments, may include beverages such as coffee or alcohol, those products as stand-alone gifts are excluded from this report. Food baskets refer to pre-packaged assortments of foods and beverages, not consumer-assembled baskets of these items.
Key Topics Covered:
- Executive Summary
- Market Size and Forecast
- Food Gifting Occasion Analysis
- For Whom and How Much
- Types of Food Gifts
- Reasons for Buying and Not Buying Food Gifts
- Food Gifting Retail Distribution
- Food Gifting Innovation
- Food Gifting Companies & Brands
- Edible Arrangements
- Harry & David
- Hickory Farms
- Nothing Bundt Cakes
- Russell Stover Candies
- Sprngli Group
For more information about this report visit https://www.researchandmarkets.com/research/whg9b6/food_gifting_in?w=4