U.S. Beverage Market Outlook 2018 focuses on the market for selected beverage products sold to consumers in the United States through retail channels. Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.
Carbonated beverages will continue to lead the market in dollar volume through 2022, but sales will continue to sag as consumers opt for less sugary beverages and for beverage categories with healthier options. The migration away from soda will keep driving growth in bottled water, coffee, and tea, all of which will have a CAGR of at least 4% during the forecast period. Despite the occasional controversy, energy and sports drinks remain popular with Millennials as well as sub-segments such as gamers and athletes, and consumer trend-savvy innovation in this arena will also drive market growth.
Despite the general maturity of the top packaged beverage categories -with bottled water as a notable exception- beverage manufacturers and marketers can pinpoint various opportunities for future growth.
The report provides a comprehensive analysis of the leading categories in retail packaged beverages, spanning all sections of the grocery store, and detailing how marketing tools, clean labels, environmental consciousness, packaging, and marketing tools can all lead to profitable innovation.
Key Topics Covered
1. Executive Summary
2. Bottled and Enhanced Waters
3. Carbonated Beverages
4. Energy & Sports Drinks
6. Coffee & Ready-to-Drink Coffee
7. Tea & Ready-to-Drink Tea
8. Dairy & Dairy Alternative Beverages
For more information about this report visit https://www.researchandmarkets.com/research/w9wzr5/u_s_beverage?w=4