NEW YORK--(BUSINESS WIRE)--The Monster Energy Up & Up Festival recently announced the dates and venues of the winning U.S. colleges for their ultimate student challenge: San Jose State University, UC Santa Barbara, and UC Davis. Each university will be awarded with a live music experience featuring multi-instrumentalist/producer, GRYFFIN, whose hits have reached the top of the viral Spotify charts. The three shows will all take place in premium venues including the Ace of Spades on April 18th in Sacramento, the legendary Arlington Theater in Santa Barbara on April 19th in 2018 and in the Event Center at San Jose State University, on April 26th, directly on campus.
Nissi Vasa & Nico Perez, first time winners from UC Santa Barbara, said, “We knew we could count on UCSB to come together and make extraordinary things happen right from the start. Thank you Gauchos for representing so well, and we’re incredibly stoked to put on an epic concert for you all.” Repeat first place winners from SJSU: Avnish Patel, Robert Martin & David thanked their fans “for the tremendous amount of support for allowing to be open-minded towards this new ticketing concept.”
The Up & Up Festival’s no-risk, high-reward competition previously delivered emerging electronic-artists, Cash Cash and Alan Walker, to numerous college campuses. In these past two runs of the festival, local student talents were encouraged to open for the well-known headliners, giving students an opportunity to showcase their musical talent to thousands of their peers. This year, qualified student photographers, DJ’s, promoters, content creators, startups and journalists will be invited to cover the concert building up the festival buzz on social media and beyond.
The Up & Up Festival empowers students to demand music experiences on their terms. Students have taken the opportunity to rally their fellow classmates by employing creative strategies, on campus and online, securing local media, including engaging Facebook event pages and building up the hype on Instagram. This year, students from across the country produced campus viral videos and distributed promotional materials on campus, which can be viewed on Instagram. An increase in competing schools and crowd-sourced participation in this Spring’s contest is a result of the power of pure student demand.
Upon announcing the winning schools, the authorizations for all credit cards of non-winning schools were immediately released. Up & Up Festival Co-Founder, Steven Ljubicic said, “Our on-demand culture is inspiring students to take matters into their own hands when it comes to bringing concerts to their college. Just as many kind words about the student experience were shared to us from the non-winning schools as we did from the winners. Moving 6,300 pre-orders in 48 hours without a date or a location is vindication that students continue embracing our innovative concept.” The Up & Up Festival will soon gear up to announce an even larger contest taking place this fall.
About The Up & Up Festival:
The Up & Up Festival is a personalized concert experience that empowers college students from across the US to compete to produce a music festival with a top emerging artist on their own terms. The festival debuted in 2016 with headliner Cash Cash, and expanded nationwide in 2017 and 2018, to feature Alan Walker and GRYFFIN. The Up & Up Festival's innovative guerrilla ticketing strategy is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top three colleges with the most pre-orders in 48 Hours win an exclusive concert experience. Fourteen colleges competed in Spring 2018 of which San Jose State University, UC Santa Barbara & UC Davis were announced as winners. STUDENT WON, STUDENT-RUN.
Originally from the San Francisco area, GRYFFIN began his musical journey by taking up piano at age seven. In high school he added guitar to his repertoire in addition to writing his own music for the first time. While studying electrical engineering at University of Southern California, GRYFFIN broadened his sonic palette by diving into the world of electronic music and teaching himself production. Last year, the L.A.-based producer delivered two heavy-hitting singles that showcased his deeply melodic take on dance music. With both tracks built on a graceful fusion of indie and electronic elements, “Heading Home (ft. Josef Salvat)” shot to #1 on Spotify’s US and Global Viral charts, while “Whole Heart” (a collaboration with Bipolar Sunshine) hit #2 on Spotify’s New Music Friday playlist. Also known for turning out several of the biggest remixes in recent years—including his masterly reworkings of Tove Lo’s “Talking Body,” CHVRCHES’ “Clearest Blue,” and Years & Years’ “Desire”—GRYFFIN is now offering up his latest original track and bringing his boundary-shattering artistry to bold new heights. “Feel Good,” is packed with a hypnotic melody, massive beats, and an emotionally charged vocal showcase from Grammy award-winning singer/songwriter Daya.
About Monster Energy:
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock n’ roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, artists, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com | www.facebook.com/monsterenergy