TORONTO--(BUSINESS WIRE)--Softchoice, a leading North American IT solutions and managed services provider, is pleased to announce Julija Noskova as the company’s new Vice President, Marketing, effective today.
As Vice President, Marketing at Softchoice, Ms. Noskova is responsible for the company’s go-to-market strategy, partner marketing, sales enablement, lead generation, and marketing communications.
“With more than 20 years of global solutions and product marketing experience, Julija has a proven track record of driving business results through innovative campaigns and building high-performance teams across a variety of industries,” said Vince De Palma, President and CEO, Softchoice. “Her relentless focus on creating alignment between Sales and Marketing will be a key enabler in our ability to help customers securely successfully adopt a hybrid IT strategy and enable their end users.”
Prior to joining Softchoice, Ms. Noskova spent the last three years at TELUS Business Solutions as Director, Cloud Marketing. In this role, Ms. Noskova was responsible for their Cloud and Managed IT Services go-to-market strategy and execution. Prior to TELUS, Ms. Noskova held a variety of senior leadership roles with SunGard Financial Systems, MTS Allstream and Amdocs.
“On behalf of the executive team, our employees, our customers and our partner community, I want to welcome Julija to Softchoice!” De Palma said. “I am confident that with her proven record of unleashing the potential of people and technology she will be a great fit for Softchoice and a tremendous asset to our company.”
Softchoice is one of the largest IT solution and managed service providers in North America. Every day, thousands of organizations rely on Softchoice to provide insight and expertise that speeds the adoption of technology, while managing cost and risk. Through our unique points of view, we challenge leaders to think differently about the impact of technology on their employees and customers. Softchoice enables organizations to realize the full benefits of public cloud and a modern IT infrastructure through solution design, implementation, asset management, and assessment services, as well as ongoing support and mentorship through managed services. With access to one of the most efficient and cost-effective technology supply chains in North America, Softchoice also ensures products get to our customers quickly and in a trouble-free way.