STANFORD, Calif.--(BUSINESS WIRE)--The American Marketing Association has inducted Stanford GSB market research pioneer V. “Seenu” Srinivasan as a 2018 Fellow and established a new award for rising-star scholars in his name.
The AMA seeks nominations for the first V. “Seenu” Srinivasan Young Scholar Award in Quantitative Methodology, inaugurated by the AMA Marketing Research Special Interest Group. The award is named in honor of the Stanford Graduate School of Business market research trailblazer best known for pioneering the methodology of conjoint analysis, the statistical research technique that measures how people weigh tradeoffs when making decisions.
The Srinivasan award will encourage and reward research on new quantitative and empirical methodologies of interest to both academics and practitioners of marketing, and will be awarded annually. Young scholars are eligible if they have received a doctoral degree in marketing or a related field no more than six years prior. Nominations will be accepted through April 15, 2018. For details on eligibility and how to apply, visit http://ama-academics.communityzero.com/elmar?go=6134882.
Earlier this year Srinivasan, Adams Distinguished Professor of Management, Emeritus, was among three distinguished scholars inducted as 2018 AMA Fellows at the AMA winter meeting. Recognized for their outstanding and lasting contributions to the marketing discipline, as well as for the practice of marketing in the field and service to the association, AMA Fellows are nominated from the academic community and selected by a group of distinguished peers.