The report presents a comprehensive research of the global motorcycle navigation system market by end-user, including aftermarket and OEM. The report also determines the geographic breakdown of the market in terms of detailed analysis and impact, which includes key geographies such as APAC, the Americas, and EMEA.
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Market driver: distraction by smartphones while riding is pushing demand for navigation systems
Globally, the penetration of mobile phones is rising continuously with some regions having above 95% of penetration. Smartphones are gaining popularity in the mobile phones segment. The global smartphone penetration is expected to reach 70% by 2022 from 50% in 2017. The demand is being fueled by the combination of fast internet connection and low-cost smartphones.
According to a senior analyst at Technavio for automotive electronics research, “Smartphones aid in several daily functions. They come with inbuilt GPS, which makes them a popular navigation device. However, smartphone navigation is risky for two-wheelers as motorcycle riding requires continuous focus. The distraction of a couple of seconds could be dangerous for the rider as well as pedestrians. Therefore, frequently looking at the smartphone screen for directions is not advisable as it leads to distractions.”
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Market trend: introduction of new and advanced features
The continuous development of motorcycle navigation systems is being fueled by the need for better performance and improved features. The primary driver for the adoption of smart technologies in the motorcycle segment is the demand for motorcycles that are fully connected to achieve the highest level of safety through V2X communication. This has enabled the development of smart navigation systems that allow data retrieval from external sources, such as smartphones, and synchronizing it with other systems. For instance, navigation systems integrate with smartphones and motorcycle helmets through wireless technology such as Bluetooth.
Market challenge: expensive motorcycle navigation system technology
Motorcycle navigation system technology is one of the prominent technologies in the motorcycle market. However, their adoption is preferred only in the premium motorcycle segment as the price range of these systems is high. Features such as transflective display to make it easier to read in sunlight; rechargeable lithium-ion battery with a longer life; dustproof, waterproof, and highly sensitive receiver that is accessible even with hand-gloves are integrated into such systems for the convenience of the rider. Some of the other brilliant features offered by motorcycle navigation system devices are headphone jack, lifetime map updates, lane assistance guide, route avoidance, trip planner, TPMS, smart notifications, real-time maps, and rider alerts.
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