DUBLIN--(BUSINESS WIRE)--The "How Mobile-Centric Operators Can Challenge Quad-Play Bundles: Conquering The Great Indoors" report has been added to ResearchAndMarkets.com's offering.
To address home usage, mobile-centric operators should develop unlimited multi-device bundles rather than emulating fixed broadband.
This report describes the nature of the threat to mobile-centric operators' businesses from fixed-mobile convergence (FMC) bundling - a threat that is real in some markets and latent in others. It indicates how viable it is for mobile-centric operators to tackle the problem and directly address the residential spend that currently goes to integrated operators.
The report also provides recommendations for mobile-centric operators as to the services that would best address the problem but not damage cash flow or represent excessive risk.
The report answers the following questions:
- How potent a threat is FMC bundling to the mobile-centric operator?
- How much of current fixed data traffic could mobile-centric operators address?
- Is competing for low-yield data wasteful or prudent?
- Is it better to extend the mobile service or to replicate the fixed service in terms of marketing and capex?
Who Should Read this Report
- Strategy teams at mainstream mobile-centric operators to gain an assessment of the position of mobile in an increasingly FMC-dominated consumer space, and to map out the field of possibilities for competing against integrated operators.
- Strategy teams at integrated operators to understand the types of response mobile-centric operators will take to future FMC services.
Key Topics Covered:
- Executive Summary
- Why Mobile-Centric Operators Must Address In-Home Usage
- Capacity And Quality Of Mobile Networks: Real Or Overstated Problems?
- Unlimited Plus Or Fixed-Wireless?
For more information about this report visit https://www.researchandmarkets.com/research/jn786s/how?w=4