NGDATA to Present “Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement” Webinar

Webinar to provide an overview of the tools, platforms, process and people necessary for delivering deeper customer insight and prescriptive actions from your data lake

NEW YORK--()--NGDATA®the customer experience management solutions company, today announced details of its upcoming webinar, “Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement,” taking place Thursday, April 12th at 11:00 am EDT. Presented by guest speaker Dan Rezac of Informatica, and Gil Rosen and Will Cairns of NGDATA, this webinar will show how companies can get a data lake up and running in hours instead of weeks by leveraging the AWS-Informatica Quickstart, coupled with NGDATA’s data ingestion accelerators.

Presenters will share critical next steps for building scalable, machine learning applications for deeper insight and prescriptive actions.

   

Who:

Dan Rezac, director, big data solutions, Informatica
Gil Rosen, head of strategy, NGDATA
Will Cairns, data science specialist, NGDATA
 

What:

Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement

 
Today’s marketers are focused on making their companies truly customer-centric. One such way marketers are doing this is by leveraging data lakes. When done right, a data lake can provide users with easy access to comprehensive data, and support machine learning use cases that have a real impact on a business’s top and bottom lines.
 

NGDATA has partnered with Informatica and Amazon Web Service to offer their customer data platform as part of AWS marketplace through the Informatica Data Lake Management Quickstart program.

 
Dan Rezac of Informatica and Gil Rosen and Will Cairns of NGDATA will go through an end-to-end data lake and machine learning use case for increasing customer engagement at a retail bank. Additionally, they will provide an overview of the tools, platforms, processes and people necessary for ingesting data onto your lake for data exploration and reporting, as well as the critical next steps for building scalable, machine learning applications for deeper insight and prescriptive actions. Leveraging the AWS-Informatica Quickstart, coupled with NGDATA’s data ingestion accelerators, the webinar will show first-hand how to get a data lake up and running in hours instead of weeks.
 
Key takeaways will include:
-- Learning how to quickly deploy a data lake with an enterprise catalog.
-- Understanding how to leverage your data lake for ML/AI insights using open-source algorithms in a CDP.
-- Key best practices with Informatica's modern reference architecture.
 

When:

Thursday, April 12, 2018 at 11 am EDT

 

How:

To register for this webinar, please visit: https://www.ngdata.com/resources/webinar-start-your-data-lake-right-leveraging-aws-and-informatica-to-drive-customer-engagement/

 

About NGDATA
NGDATA® helps brands in data-rich industries, such as financial services, telecom, media/entertainment, utilities and hospitality, to achieve data-driven customer centricity by enabling them to deliver smarter, more connected customer experiences. The company’s next-generation customer data platform (CDP) puts people at the center of every business via Customer DNA, which continuously learns from customer behavior and context in real time. NGDATA partners with companies around the world, including Belfius Bank, Innogy and Telenet, to drive digital transformations. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific. For more information, please visit www.NGDATA.com.

Contacts

fama PR
Sacha Kaufer, 617-986-5031
NGDATA@famapr.com

Release Summary

NGDATA to present “Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement” Webinar on April 12, 2018.

Contacts

fama PR
Sacha Kaufer, 617-986-5031
NGDATA@famapr.com