DUBLIN--(BUSINESS WIRE)--The "Design, Research, Promotional and Consulting Services Market Global Briefing 2018" report has been added to ResearchAndMarkets.com's offering.
North America was the largest region in the design, research, promotional and consulting services market in 2017, accounting for around 33% market share. This was mainly due to high demand for landscaping, architecture, industrial design and interior design services from commercial establishments across all industries. Asia Pacific was the second largest region accounting for around 26% market share. Africa was the smallest region accounting for around 4% market share.
General professional service agencies are rapidly shifting towards IT transformation and digitalization services. With the emergence of advanced data analytics, big data is turning out to be a critical tool for market research companies while executing research projects on a large volume of data to offer analytics solutions to give more robust insights to their clients. Advertising and PR firms are offering digital campaigns taking advantage of increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be 3 times more effective than traditional ones and comparatively cost 62% less. According to a report by Altimeter Group, 78% of global companies plan to have independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012.
- Markets Covered: Design, Research, Promotional and Consulting Services, Legal Services and Accounting Services.
- Time Series: Five years historic and forecast.
- Data: Market value in $ billions.
- Data Segmentations: Regional breakdowns, market share of competitors, key sub segments.
- Deloitte Consulting
- Omnicom Group
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