MINNEAPOLIS--(BUSINESS WIRE)--When an ad campaign fails, the blame game begins. The media agency blames the conversion strategy. The creative team blames poor-performing media. The call center blames the creative message. That attribution problem is compounded by the reality that consumers take their own path to purchase and don’t care about giving credit to the proper channels.
While the world’s largest holding agency is challenged by the idea of unifying media and creative, Minneapolis-based Marketing Architects has successfully integrated the disciplines of media, creative and conversion for over 20 years. The agency holds all three accountable with airtight analytics that provide transparent metrics for clients.
Marketing Architects announced a new promotion today to further integrate these disciplines and create a deeper level of accountable advertising.
Matt Hultgren was promoted to Vice President of Analytics. In his new role, Matt will be leading the team that closely monitors the performance of media intersections, creative messages and conversion rates. His growing team is getting more involved on the campaign level to discover insights that are more relevant for the client’s marketing strategy.
“Matt’s promotion represents our accountability to our clients’ success,” said Chuck Hengel, Chief Executive Officer. “Transparent reporting is allowing us to provide clear attribution from first point of contact to final sale.”
About Marketing Architects
Marketing Architects is a customer acquisition agency delivering bottom-line results to top-shelf brands through responsive audio and video advertising. Based in Minneapolis, they celebrated their 20th anniversary last year. With award-winning creative, media and conversion tech platforms combined under one roof, their clients receive breakthrough campaigns proven to funnel and convert customers with staggering efficiency. For more information about Marketing Architects, visit www.marketingarchitects.com.
Marketing Architects is a registered trademark of Marketing Architects, Inc.