Quantzig’s Online Retail Industry Client Enhanced Business Performance by 15% - A Case Study on Marketing Mix Optimization

Marketing Mix Optimization Helps a Renowned Online Retail Client Enhance Business Performance by 15% (Graphic: Business Wire)

LONDON--()--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing mix optimization study on the online retail industry. A renowned online retailer wanted to measure the effect of marketing decisions on the past and the future sales.

According to the marketing mix optimization experts at Quantzig, “Marketing mix helps organizations to evaluate their marketing activity and understand the impact of their marketing campaigns on the business’ performance.”

With growing market share and lowering costs, it's not shocking that the online retail industry is booming. The online retail industry is observing considerable growth due to factors like the growing usage of mobile phones for shopping and substitute payment methods by customers. Even with the recent economic uncertainty, major organizations are planning to create competitive strategies to cut operational costs and then expand their product offerings. Also, leading companies in the online retail industry are linking financial and operational plans to check performance and advance their overall business efficiency.

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The solution presented by Quantzig helped the client develop effective marketing campaigns to improve the overall performance. The client was able to attain essential insights to upsurge sales, market share, and marketing ROI. Also, the client was able to evaluate the marketing effectiveness and assign the future spending to improve business efficiency.

This marketing mix optimization solution provided benefits that helped the client to:

  • Understand the impact of marketing activities on the revenues, volume, and price perception
  • Identify the actual drivers of performance
  • To read more, request a free proposal

This marketing mix optimization solution offered predictive insights on:

  • Understanding the external influences
  • Reallocating their spending to assess progress and improve top-line revenue
  • To read more, request a free proposal

View the marketing mix optimization study here:

https://www.quantzig.com/content/online-retail-marketing-mix-optimization

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

Contacts

Quantzig
Anirban Choudhury
Marketing Consultant
US: +1 630 538 7144
UK: +44 208 629 1455
hello@quantzig.com
https://www.quantzig.com/contact-us

Release Summary

The client wanted to assess the marketing effectiveness and allocate the future spend to improve business efficiency.

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Contacts

Quantzig
Anirban Choudhury
Marketing Consultant
US: +1 630 538 7144
UK: +44 208 629 1455
hello@quantzig.com
https://www.quantzig.com/contact-us