Pay-TV Services Worldwide: Trends and Forecasts 2017-2022 - ResearchAndMarkets.com

DUBLIN--()--The "Pay-TV Services Worldwide: Trends and Forecasts 2017-2022" report has been added to ResearchAndMarkets.com's offering.

Retail revenue from pay TV and OTT video to the TV will grow by USD50 billion between 2017 and 2022, but 85% of this growth will be from OTT video. Worldwide pay-TV penetration will grow to 59%, but North America will suffer from significant cord-cutting.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and OTT video delivered to the TV set
  • forecasts for eight regions
  • an overview of the trends and drivers in the market.

These forecasts are informed by on-the-ground regional market experts from our topic-led research programmes and our consulting division, as well as external interviews.

In addition to our robust set of historical data, our forecasts draw on a unique and in-house modelling tool, which applies a rigorous methodology (reconciliation of different sources, standard definitions, top-down and bottom-up modelling).

Key Topics Covered:

Worldwide forecasts and regional comparison

  • Worldwide: pay-TV penetration will grow to 57% of households; the emerging Asia-Pacific region will be responsible for most of this growth
  • Worldwide: retail revenue from pay TV and OTT video to the TV will grow by USD50 billion from 2017 to 2022, but 85% of growth will be from OTT
  • Worldwide: cable growth has peaked; satellite will grow a little, but IPTV will make the greatest gains between 2017 and 2022
  • Worldwide: worldwide pay-TV penetration will grow in all regions except North America, where cord-cutting will be the most significant

Regional forecasts

  • Western Europe: IPTV will drive revenue growth, but top-level ASPU will remain quite stable in the region
  • Western Europe: IPTV will grow as the rest of the market contracts
  • Western Europe: Sky's OTT launch will trigger a significant shift to OTT-to-the-TV viewing in three of the region's biggest markets
  • Central and Eastern Europe: traditional pay-TV spend will grow, but OTT video spend will dramatically outpace that of IPTV
  • Central and Eastern Europe: IPTV will continue to bring new customers to pay TV
  • Central and Eastern Europe: affordability and availability of illegal services will limit the demand for OTT video
  • Middle East and North Africa: revenue growth will be strong in both traditional and OTT-to-the-TV segments
  • Middle East and North Africa: strong growth in IPTV will challenge the long-established dominance of regional satellite broadcasters
  • 22. Middle East and North Africa: the popularity of illegal streaming will be a barrier to OTT adoption
  • Sub-Saharan Africa: satellite will dominate the growing pay-TV market
  • Sub-Saharan Africa: the overwhelming majority of the pay-TV market will be split between satellite and pay-DTT platforms
  • Sub-Saharan Africa: affordability and infrastructure issues will prevent OTT to the TV from becoming a mass market proposition
  • Emerging Asia-Pacific: IPTV will thrive, but the greatest winner in terms of spend and subscriber growth will be OTT to the TV set
  • Emerging Asia-Pacific: strong growth in IPTV and satellite services will be at the expense of cable
  • Emerging Asia-Pacific: OTT growth will be strong, but not at the expense of traditional pay TV in most markets in the short-to-medium term
  • Developed Asia-Pacific: revenue growth will be low as markets are saturated and OTT competition is growing
  • Developed Asia-Pacific: the popularity of free-to-air broadcasting will limit the future growth of pay TV
  • North America: cord-cutting will continue, but premium users who retain their services will prevent a substantial ASPU decline
  • North America: cord-cutting will continue, but premium users who retain their services will prevent a substantial ASPU decline
  • North America: cable operators will drive migration to managed IP delivery
  • North America: OTT services will continue to grow in popularity as more producers launch their own alternatives
  • Latin America: pay-TV markets will grow further, as cable continues to be the leading technology
  • Latin America: demand for local and premium content will limit the decline of a relatively high ASPU
  • Latin America: the number of OTT-to-the-TV users will more than double during the forecast period

Forecast methodology and assumptions

  • Spend forecasts focus on linear and on-demand content to the TV

For more information about this report visit https://www.researchandmarkets.com/research/pwhw43/paytv_services?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
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For GMT Office Hours Call +353-1-416-8900
Related Topics: Cable Television

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Cable Television