DUBLIN--(BUSINESS WIRE)--The "Advertising, Public Relations, and Related Services Market Global Briefing 2018" report has been added to ResearchAndMarkets.com's offering.
This report covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market.
North America was the largest region in the advertising, public relations, and related services market in 2017, accounting for around 32% market share. This was mainly due to the presence of a large number of private and government establishments seeking advertising services. Asia Pacific was the second largest region accounting for around 26% market share. Africa was the smallest region accounting for around 4% market share.
Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2016 adding more than 1% to the year's growth rate for global advertising expenditure. for instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year's most awaited movie Star Wars: The Force Awakens. The company also tried to drive sales keeping its stores open 24 hours to host special midnight events.
- Markets Covered: Advertising Agencies, Promotional Products, Public Relations, Direct Mail Advertising, Billboard and Outdoor Advertising, Media Buying Agencies, Media Representative Firms and Print Advertising Distribution.
- Time Series: Five years historic and forecast.
- Data: Market value in $ billions.
- Data Segmentations: Regional breakdowns, market share of competitors, key sub segments.
- Omnicom Group
- Publicis Groupe
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