DALLAS--(BUSINESS WIRE)--Modern Message, the creator of Community Rewards - a digital resident engagement platform for participating apartment communities, announced today the organization has appointed Darcey Forbes as the new VP Sales Development and Strategy.
As one of the fastest growing, privately owned businesses, Modern Message has experienced remarkable expansion and growth every year since its inception in 2012. Known as Community Rewards, the organization designed a first-of-its-kind industry-specific product to help apartment communities drive resident engagement and rewards. To build on the momentum of success and to support new growth opportunities, Modern Message increased their in-house sales team to accelerate the high industry demand for its product while maintaining the high standard to service and quality.
“Modern Message has celebrated a tremendous amount of success and growth over the past few years and has proven itself to be a company with a tremendous culture and spirited team. And to me, being a part of an organization that has created an industry game changer is exciting as well as rewarding,” said Darcey Forbes, VP Sales Development and Strategy, Modern Message. “Joining Modern Message gives me the opportunity to focus on what matters most – our clients and their residents. I am thrilled to be a member of this team and am extremely excited to collaborate side by side with the team at Modern Message,” added Forbes.
“We’re truly honored to welcome Darcey to the Modern Message family. Built on a culture of appreciation, we pride ourselves in establishing solid relationships with our clients and employees alike,” said John Hinckley, CEO and Co-Founder of Modern Message. “Darcey brings with her expertise and proven success from within the industry and she was the perfect candidate to join us on our journey to achieving our aggressive growth strategy. I am confident she will bring value not just to our company, but to our clients and the industry as a whole.”
In addition to Darcey being an experienced and true industry professional, she is an accomplished leader. In her most recent role, Darcey was on the sales leadership team of RentPath, where she was awarded the 2016 President's Club Winner for National Accounts. In her new role with Modern Message, Darcey is responsible for developing strategic sales plans to promote sales growth and customer satisfaction for the organization. She will train, hire and develop a sales team. Together they will focus on growing existing portfolios by introducing more products and increasing overall market penetration. As an industry veteran, Darcey will participate in industry committees as well as conduct National Presentations and conference speaking engagements.
With Community Rewards, marketing and operational efforts are integrated into one platform for property management companies of all sizes to easily reward their residents that actively engage online with their apartment community. Once Community Rewards is activated, residents can accumulate points towards reward card redemption which allows communities to benefit from building deeper connections with their residents and in turn increase loyalty and resident retention.
About Modern Message
Modern Message is the creator of Community Rewards, a digital engagement platform for residents living at participating apartment communities. The company established itself in the multi-family and student housing space by successfully developing the first-of-its-kind, points-based rewards concept using gamification techniques. Headquartered in Dallas, Texas, Modern Message offers services in all 50 states plus Canada and looks to broaden the capabilities of Community Rewards with more flexible and customizable solutions and an emphasis on automation and scalability for clients using the program.
Working with nearly 3,000 apartment communities in North America to date, Modern Message currently engages more than one million residents each month. Residents can earn reward points for participating in any combination of actions regarding their apartment community including, creating content on social media, taking online polls/surveys, paying rent, renewing their lease, generating referrals, communicating and following social media pages to receive updates, all of which can be traded for various prizes. For more information, please visit http://www.modernmessage.com or call (214) 238-4200.