WOBURN, Mass.--(BUSINESS WIRE)--CCM Hockey donated new hockey equipment today to Smart Light Sports in Woburn, Mass., with the help of CCM ambassador and Boston Bruins defenseman Charlie McAvoy.
A group of nine children with a variety of special needs accepted the surprise donation on behalf of the hockey program at Smart Light Sports with Founder Joseph Dellanno.
Smart Light Sports provides players of all ages and abilities with unique on-ice visual cues, such as animated and game-like drills. The Smart Light technology incorporates overhead patterns projected onto the synthetic ice giving players a tangible image to follow.
“The kids are so excited to have the latest and greatest in sticks, skates and helmets from CCM,” said Joseph Dellanno. “As a second home to many, the ability for the kids to use this equipment in conjunction with the on-ice visual cues will help them develop their skills even further on the ice. Combining innovative technology and equipment is a powerful force that will positively impact the lives of these kids and we cannot thank CCM enough.”
The equipment will be used during hockey practice each week at Smart Light Sports, which was founded in 2010 for athletes in need of a different way of training for and practicing their respective sport. The program utilizes a multi-platform training program which includes working with other sports including lacrosse and baseball. The facility was designed with tech in mind, marking rinks with lights and markers instead of cones, for example.
The donation also officially marks the beginning of CCM’s official partnership with McAvoy. McAvoy joins an impressive roster of CCM athletes including Alex Ovechkin, Sidney Crosby, Connor McDavid, Carey Price, John Tavares, Brent Burns and Patrice Bergeron, to name a few.
As part of the partnership, McAvoy will play and train in CCM hockey equipment, participate in the brand’s many community-based initiatives and be featured in product marketing campaigns throughout the year in North America.
About CCM Hockey
CCM Hockey is a leading designer, manufacturer and marketer of hockey equipment and related apparel. With its headquarters located in Montreal, the company has operations in Canada, the United States and Europe. CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby, Alex Ovechkin, Connor McDavid and John Tavares. CCM Hockey is also the preferred equipment supplier of the National Hockey League and the official outfitter of the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.ccmhockey.com.