Unveils America’s 25 Most Frugal Cities

Washington, D.C., claims top spot for second year in a row

Washington D.C. is America's Most Frugal City for the second year in a row (Photo: Business Wire)

MOUNTAIN VIEW, Calif.--()--With ample evidence that saving money makes people happier, it’s perhaps little surprise that the honor of most frugal city for 2017 goes to the place where the political fighting never stops: Washington, D.C.

For the second year in a row, the Nation’s Capital has earned the top position on the annual ranking of America’s Most Frugal Cities, according to the Savings Index1. The seventh annual ranking was released today by Quotient Technology Inc. (NYSE: QUOT), which runs the popular app and website,

Maybe the political landscape sent people seeking solace in savings. Or perhaps the Capital saw an influx of savvy shoppers with the change of administrations. Whatever the reason, shoppers in the D.C. area selected more than 27 million digital coupons in 2017, totaling more than $39 million in savings – a 25% increase over 2016. All told, Quotient delivered more than 3.5 billion digital coupons in 2017, the equivalent of 6,747 every minute.

The Top 10 Most Frugal Cities are:

1. Washington, D.C.: 2nd year-in-a-row winner

2. Dallas-Ft. Worth: climbed from No. 5 to No. 2

3. Raleigh-Durham: edged up from No. 4 to No. 3

4. Charlotte: fell from No. 3 to No. 4

5. Orlando: slipped from No. 2 to No. 5

6. Philadelphia: jumped from No. 11 to No. 6

7. Tampa-St. Petersburg: dropped from No. 6 to No. 7

8. Atlanta: jumped from No. 10 to No. 8

9. Nashville: fell from No. 7 to No. 9

10. Cleveland-Akron: fell from No. 8 to No. 10

As you can see, plenty of shoppers across the country were smart about saving money in 2017, even as their cities moved around in the ranking. In 2017, one city, Virginia Beach, VA, fell off the top 10 list completely, slipping from No. 9 in 2016 to No. 13 in 2017.

“America’s Most Frugal Cities list shines a light on cities where the shoppers make sure to stretch their budgets,” said Jeanette Pavini, savings expert for “Using coupons in the digital age is so easy there’s no reason not to take advantage of them. With little effort, people are saving hundreds of dollars every year.”

This year’s other top 25 frugal cities include: Boston, MA (#11); Miami/Fort Lauderdale, FL (#12); Virginia Beach, VA (#13); San Francisco, CA (#14); New York, NY (#15); Phoenix, AZ (#16); Indianapolis, IN (#17); Kansas City, MO (#18); Houston, TX (#19) Columbus, OH (#20); Las Vegas, NV (#21) Providence, RI (#22); St. Louis, MO (#23); Cincinnati, OH (#24); Pittsburgh, PA (#25).

For a complete list or for more information about the Savings Index, please email, or to start saving, visit

About Quotient Technology

Quotient Technology Inc. (NYSE: QUOT) is a leading digital promotions, media and analytics company that delivers personalized digital coupons and ads—informed by proprietary shopper and online engagement data—to millions of shoppers daily. Our core platform, Quotient Retailer iQ™, connects to a retailer’s point-of-sale system and provides targeting and analytics for consumer packaged goods (CPGs) brands and retailers. Retailer iQ powers savings programs that reach about half of all U.S. households. Our distribution network also includes our app and website, thousands of publishing partners and, in Europe, the Shopmium mobile app. We also operate Crisp Mobile, which creates mobile ads aimed at shoppers. We serve hundreds of CPGs, such as Clorox, Procter & Gamble, General Mills and Kellogg’s, and retailers like Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. Founded in 1998, Quotient is based in Mountain View, California, and has offices across the U.S., in Bangalore, India; Paris and London. Learn more at, and follow us on Twitter @Quotient.

Quotient, Quotient Retailer iQ, QMX and Shopmium are trademarks of Quotient Technology Inc. All other marks are owned by their respective owners.

1 The Savings Index calculates digital coupons selected to be printed on properties and partner sites in 2017, normalized per person for U.S. metros with populations of at least 1.5 million.


Quotient Technology Inc.
Tessa Chen, 650-396-8821
Sr. Communications Manager



Quotient Technology Inc.
Tessa Chen, 650-396-8821
Sr. Communications Manager