DUBLIN--(BUSINESS WIRE)--The "Global Automotive Heads-up Display Market 2017-2021" report has been added to ResearchAndMarkets.com's offering.
Global automotive heads-up display market to grow at a CAGR of 34.09% during the period 2017-2021.
Global Automotive Heads-up Display Market 2017-2021 has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
One trend in the market is AR HUDs to rejuvenate display space. According to the report, one driver in the market is decline in the average selling price of HUDs. HUDs were initially adopted in selected luxury cars such as BMW and Mercedes-Benz. However, with advances in technology, HUDs are now being equipped in mid-size cars as well. The high growth potential of the global HUD market is encouraging vendors such as Garmin and Navdy to enter the aftermarket for HUDs. For instance, in 2013, Garmin introduced aftermarket HUDs showing navigation information on windshields in cars for $130. Generally, HUDs cost approximately $1,000 for automotive OEMs. This has increased the price pressure on HUD manufacturers that supply HUDs to automotive OEMs, leading to a decline in the average selling price of HUDs.
Further, the report states that one challenge in the market is high cost of HUDs. HUDs are still in the development stage and are yet to be widely accepted. The market for HUDs is mostly restricted to luxury cars. Also, the high cost of production has resulted in a fewer number of manufacturers entering the HUD market. This has led to the high ASP of HUDs in the automotive sector, which is a critical factor as this cost is passed onto end-consumers. Automotive OEMs operate at a low profit margin and are constantly making efforts to reduce their costs. Owing to their high cost, HUDs are initially embraced only in premium and luxury cars. Adoption of HUDs is limited in mid-segment cars.
- Nippon Seiki
Other Prominent Vendors
- Magna International
- Pioneer Electronics
- Texas Instruments
Key Topics Covered
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Research Methodology
Part 04: Introduction
Part 05: Market Landscape
Part 06: Market by Vehicle Type
Part 07: Market Segmentation by Hud Type
Part 08: Regional Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
For more information about this report visit https://www.researchandmarkets.com/research/sjv6dx/global_automotive?w=4